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Hydration has become a key beverage category, evolving out of sports drinks and bottled water to birth a host of RTDs and mixable powders that bring more function than just electrolytes.

Founded just two years ago, powder brand DryWater is already finding its place in the daily routines of consumers seeking clean-label, daily hydration powders with the added benefits of real fruit.

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Nestlé USA has completed the removal of artificial colors from its U.S. food and beverage portfolio. The move marks a significant milestone in the company's broader effort to align with shifting consumer expectations around ingredients, transparency and nutrition.

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GT’s Living Foods is in a collaborative mood. The kombucha category leader is partnering with Cheribundi to release a limited edition flavor for its Synergy line, UNITY x Cheribundi: Shirley Temple.

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With seven decades of experience and a wide variety of proteins, texturants, sweeteners, nutrients, flavors, and colors, we have ingredients for you. Do you need to optimize for nutrition, application, or budget? Our experts can help. Visit us at IFT FIRST booth #2849. Learn more

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In this episode, Jason Wright, the founder and CEO of Wilde Snacks, explains how a failed meat-bar business led to a breakthrough innovation, why he spent years building proprietary manufacturing technology, and how Wilde's new Protein Crackers fit into a broader vision for a protein-powered snack platform. 

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Here’s a look at leading headlines from around the beverage industry. Go beyond the headlines with Insiders access.

1. Zevia Names Alexandre Ruberti President, CEO Amid Turnaround Efforts

2. Spec’s Expands West, Acquires Nevada's Lee's Discount Liquor

3. BevNET Live Day Two Recap: Where Does Hemp Go Next?

4. ‘Fabricated Fear for Profit’: LMNT Sues Heath Scoring App Oasis Over False Lead Claims

5. State of the Market: Emerging Brands at Mid-Year