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There was a time when an April Fools’ stunt could be delightfully dumb – a clear joke, a quick laugh, maybe a viral tweet. In 2026, that same playbook feels shaky.

We’re operating in an environment where misinformation spreads faster than marketing, artificial intelligence can fabricate anything convincingly, and consumers are already primed to question what’s real. 

Which raises the obvious question for brands: Is April Fools’ still worth it?

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David Protein has been freed from a class action lawsuit alleging it misled customers by “drastically understating” the calories and fat content in its protein bars. Why?

Read the full analysis with Insider access to find out

A Parisian alt-cheese company has secured $34.2 million to scale dairy protein production using precision fermentation technology. 

Continue reading the full breakdown with Insider access

Toto Foods is evolving beyond protein-centric messaging at a time brands are leaning deep into their macro counts. What value does Toto see in pushing protein to second place?

Read the full story on Nosh with Insider access

The U.S. Small Business Administration (SBA) unveiled a new loan program aimed at supporting small businesses across the domestic food supply chain. 

Check out all of the details with Insider access

Ben & Jerry’s former independent board chair Anuradha Mittal is taking Unilever to court.

Learn more in the full story with Insider access

You’re seeing the surface. Insider members get the full story.

BevNET & Nosh Insider is built for the teams who don’t just read the news, they use it. Unlock full access to everything on BevNET.com and Nosh.com, our members-only daily newsletter, and deep-dive data reports on the trends, brands, and moves shaping the future of food and beverage.

If staying ahead is part of your job, this is your silver bullet.

Here’s a look at leading headlines from around the food industry. Go beyond the headlines with Insiders access.

1. McCormick to Merge with Unilever’s Food Business in $45B Deal

2. Gen Z Is ‘Scrolling Past’ Legacy Brands As Challenger Share Tightens

3. Lulu Asian Kitchen Leverages Target Deal To Fuel Frozen Ambitions

4. Lower Prices, Longer Labels: The Tradeoff Lurking in Center Store

5. Create Lands $20M To Scale Into Creatine Hydration Powders

It’s Hump Day! Here’s a taste of the latest marketing moves from around the food industry.

🔎 Thrive Market is helping consumers weed out ultraprocessed foods with a new Non-UPF Verified filter on its website’s search results. Read about it here

🍚 Kaizen is leaning into a clearer nutrition message for its low-carb, high-protein and fiber-filled pantry staples, revamping packaging for clear callouts ahead of a retail push. Check out the story

💻 YouTuber David Dobrik is promoting his new snack brand Wavers as it establishes a presence in retail. Watch the interview here

🍙 Lundberg Family Farms has surpassed its Regenerative Organic Certified (ROC) targets as all of its farms and partners earned the certification. Read the report on Nosh

👀 Legacy brands are losing Gen Z’s attention and are unlikely to get it back, according to a new report from First Insight. Learn more from the report

Check out all of the latest food marketing news on Nosh

Building a great product is not enough, especially in a category that actively works against you.

In this episode, Ayeshah Abuelhiga of Mason Dixie joins Hey!Hunger's Shireen Khera to talk about what it actually takes to win in one of the toughest environments in grocery. 

From getting customers to physically find your product to navigating low awareness, inconsistent merchandising, and long repurchase cycles, you'll see behind the scenes into the real work behind building a brand that sells. Whether you are in frozen or any competitive category, you'll learn what it really takes to turn early traction into real, lasting growth.

Tune into the episode here. Also available on Spotify and Apple Podcasts.