Plus, La Colombe CMO departs, Coke and Oatly earnings, new product drops͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
 
 
BevnetJuly 23, 2025
DAILY BRIEFING: LITE EDITION
A preview of today's news & insights for the beverage industry.
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📰 Today's Top Story

🧊 Health-Ade Expands Generous Brands’ Refrigerated Reach

🧊 Health-Ade Expands Generous Brands’ Refrigerated Reach
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Jeffrey Klineman

Editor In Chief

What are conditions like at “the intersection of vibrant taste and clean nutrition”? Cold, if you ask Generous Brands

With a clear mission in mind, the portfolio company (Bolthouse Farms, Evolution Fresh) has created a robust platform of fresh, healthy refrigerated beverages, with Tuesday’s purchase of #2 national kombucha brand Health-Ade (believed to be around $500 million) being the latest and perhaps biggest pick-up thus far. 

Insiders can access the full analysis to understand where this budding cold chain competitor is heading. 

 

🛗 Up Next On Elevator Talk

Brainfood, BaoBlast, AVSOME, Bad Mermaid, High Ground Elixir

Brainfood, BaoBlast, AVSOME, Bad Mermaid, High Ground Elixir

Watch founders and CEOs introduce their brands and provide a recap of recent news and updates. This week’s special co-host is Dayton Miller, a managing partner with BFG Partners, who shared his thoughts, questions and feedback with the participants. He is joined by Ray Latif, the editor and producer of the Taste Radio podcast.

Watch the episode now. 

 

👉🏼 What You Need to Know 👈🏼

📖 Oatly To Deploy Euro Playbook To Pump Up U.S. Sales

A double-digit revenue jump in Oatly’s International & Europe segment helped offset soft consumer demand in North America during Q2 so now the plant-based giant is taking a page from its Euro playbook to increase traction stateside.

Insiders can access the full story for a look inside the strategy session.

 

🏪 Beverage Sales Lift C-Store Channel

U.S. convenience retailers are feeling positive as total beverage sales grew 3.4% in Q2, according to a Goldman Sachs survey. The tailwinds came from rising demand in energy and hydration with retailers expecting growth in a few other integral areas of the store. 

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