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• How BUM Energy is seeding growth in the saturated RTD energy drink sector
• Jones Soda posts Q3 improvements 
• Details on the antitrust probe into Red Bull
• People and product move news from Fruga, Tropicana and more

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Curious what's making waves? #WaterTok buzz, flavor-led buying, and a surge of launches are putting water center stage. Think nostalgic twists, botanical infusions, and exotic-tropical blends with less sugar. Learn how flavor-first builds are redefining hydration and opening new opportunities. Learn more

RAW Nutrition stepped into the energy drink category with BUM Energy in 2023, but it's now taking the next step from supplements to RTD drinks with a slate of new sales executives.

After an April acquisition by European sports nutrition business The Quality Group (a subsidiary of private equity company CVC Capital Partners), BUM Energy added a veteran team of energy and canned beverage operators as it levels up into mass and club channel retailers.

Insiders can access the full story.

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In just over two years, AI-powered manufacturing platform Keychain has accrued $78 million in investment.

Insiders can access the full interview with co-founder and CEO Oisin Hanrahan.

Contract manufacturer Big Easy Blends transformed its operations with Crafted ERP BevX, gaining real-time visibility across production, inventory and compliance. Watch the testimonial to see how the right ERP eliminates bottlenecks and supports sustainable growth for beverage brands ready to scale. Learn more

Tariffs are forcing hard decisions for liquor store owners, especially as the holidays approach. 

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Here’s a look at leading headlines from around the beverage industry. Insiders get access to the full story.

1. Lucky Energy Closes $25M Round, Prepares For Innovation
2. Where Do Hemp THC Drinks Go From Here?
3. Manna Beverages Sells Former NorCal Plant to Redwood Beverage
4. San Francisco Bar Star Thad Vogler Aims to Disrupt RTDs With New Brand
5. Laird Shutters Picky Bars, Moves into Dairy with Protein Coffee

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