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DAILY BRIEFING: LITE EDITION | A preview of today's news & insights for the beer industry. |
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| Today's Top Story | | | Constellation Brands has reached an agreement with spirits giant Sazerac to offload its Svedka Vodka brand, the company announced today. The sale, which is expected to close “in the coming months,” is part of Constellation’s plan to premiumize its wine and spirits business, which have not kept pace with the gains its beer portfolio of Mexican imports has delivered. Insiders can go deeper into the deal, Sazerac’s strategy and Constellation's wine and spirits trends. |
| From the Wire | | | The pub at Cisco Brewers’ complex in Portsmouth, New Hampshire, has closed, the brand announced last week. Anheuser-Busch InBev (A-B), which owns Cisco but does not operate its own-premise establishments, will continue to brew at the facility. The pub's last day of operation was December 1. Insiders can read more, including recent Cisco scan data, and a recap of Cisco’s journey with A-B. |
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| Brewbound Live Preview | | | Intoxicating hemp beverages have become a hot topic among suppliers, wholesalers and retailers in search of the next big thing. The 2024 Brewbound Live business conference will bring together leaders and early movers in the burgeoning but volatile space, which some believe is poised to become its own category. Climbing Kites co-founder Scott Selix, Indeed Brewing chief business officer Ryan Bandy and BevStrategy LLC and Creature Comforts co-founder Chris Herron will offer their perspectives on the opportunity for delta-9 THC-infused beverages, how the functional nature of these products has appealed to consumers across generations and myth-bust stereotypes within the segment. They’ll also explain navigating the ever-shifting legislative and regulatory landscape, how they’re winning over wholesaler and retailer partners and how the category goes mainstream. Brewbound Live takes place December 11 and 12 at the Marina del Rey Marriott in California. Check out the 2024 Brewbound Live speaker roster. Register for Brewbound Live. |
| | | Applebee’s is joining the lineup of retailers offering an opportunity for one-to-one meetings at the Brewbound Live business conference December 11 + 12, Brewbound Live in Marina del Rey, California. Applebee’s is one of the world’s largest casual dining brands throughout the United States and abroad with more than 1,500 locations across 11 countries and territories. Nathan Grover, Executive Director of Bar & Beverage at Applebee’s, will be available for private, pre-scheduled meetings. The lineup for one-to-one meetings includes Whole Foods Market, ExtraMile Convenience, Reyes Beverage Group, Breakthru Beverage and California Beverage Solution. To be considered for a meeting, you must be registered for Brewbound Live. Upon registering, you’ll receive detailed instructions on how to sign up for one-to-one meetings. Register for Brewbound Live 2024. |
| ICYMI | | | After a packed news week, the Brewbound team breaks down the latest headlines, including leadership reorganization and staff cuts at the Brewers Association, an impending CEO change at Heineken-owned Lagunitas Brewing and Sapporo-Stone ceasing exports for the craft beer brand. Jess, Zoe and Justin also preview the Brewbound Live business conference coming up December 11 and 12 in Marina del Rey, California. The team shares highlights of the on-stage talks and surrounding events, including networking parties, the Pitch Slam competition and retailer and wholesaler one-to-one conversations. Listen here or on your preferred podcasting platform. |
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