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Most crackers hide behind a wall of fine print. Go Raw's new Snacking Crisps flip the script - sprouted seeds and puffed whole grains visible in every bite so you know exactly what you're snacking on. 6g plant protein, organic, and gluten-free. This is what uncomplicated snacking looks like. Learn more

There’s two simple ways a brand can go viral: for a good reason, or for a bad one. 

Today, we’re breaking down the playbook behind the former. While there’s no guarantee that you can manufacture a viral moment, there are plenty of fruitful paths to seed, stretch and support your brand’s momentum on social media.

So, we called up Kendall Dickieson, founder of Flexible Creative, to talk through the playbook for virality, how to pick your platform and to understand all things influencers. 

In a world where content consumption changes with the winds of every new iOS update, Dickieson’s insights provide a high-level playbook to steer your social strategy toward success no matter the medium.

Unlock the full story with BevNET & Nosh Insider

🇻🇳 Saigon Bonbon offers gummy candies featuring Vietnamese-inspired flavors with lower-sugar formulations and a brand story rooted in culture, community and representation. Read the full story

🍫 Ghirardelli Chocolate Company launched a new Premium Milk Chocolate Bar line offering a fresh take on familiar favorites. Get all the details

🍨 From frozen dessert to single-serve cakes, indulgent treats on display at the Summer Fancy Food Show pack extra protein for permissibility. Learn more on Nosh

🌾 Perfect Snacks debuted Oaties, an oat-based, nut-free take on its refrigerated protein bar, in Oatmeal Cookie Dough and Brownie Batter flavors. Read the full release

We’ve rounded up the rest and the best new products making their way into the food industry this week – from pickle-flavored crackers to puff pastry kits – and packaged them up in one place. 

🆓 Check out the full gallery on Nosh

Savor is partnering with specialty oils and fats supplier AAK to accelerate commercialization of fats made directly from carbon. 

Continue reading the full breakdown with Insider access

Simply Good Foods reported a net loss of $52 million. The parent company of OWYN, Quest and Atkins said it will begin “initial steps against the turnaround priorities,” CEO and president Joe Scalzo said in a statement.

Read the full analysis with Insider access

Tired of chasing food, beverage, and beer reports across sites? The Nombase Data Hub, powered by BevNET, brings together consumer trends, category shifts, retail data, all in one searchable archive, powered by top research partners.

Insider-only access here.

Here’s a look at leading headlines from around the food industry. Go beyond the headlines with Insiders access.

1. Branding Gurus Break Down How to Do ‘Americana’ Effectively

2. SIMPLi Secures Investment From Chipotle’s Cultivate Next Fund

3. Grocers are Rewriting the Rules of Competition. What Does It Mean for Brands?

4. Junkless Builds Its Next Act As Protein Fuels New Opportunities

5. McCormick Uses $28M Tariff Windfall to Counter Iran-Linked Cost Pressures

AI is rewriting the rules of product discovery, and brands that aren't optimized for algorithms risk becoming invisible. 

The Taste Radio team explores how AI is reshaping retail and marketing, unpacks a proposed class action lawsuit over protein labeling claims, and explains why early-stage founders should build with mainstream consumers – not just niche audiences – in mind.

Listen to the episode here. Also available on Spotify and Apple Podcasts.

That's all for today's Daily Briefing: Lite Edition. We'll be back in your inbox on Monday.

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