Plus, Pabst is out of Schlitz ...͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
 
 
BrewboundMay 18, 2026
DAILY BRIEFING: LITE EDITION
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MN’s Bauhaus Brew Labs Logs Off, Pabst Shelves Schlitz and Hard Tea RTDs Gain On-Premise Share

MN’s Bauhaus Brew Labs Logs Off, Pabst Shelves Schlitz and Hard Tea RTDs Gain On-Premise Share

Minneapolis-based Bauhaus Brew Labs will shut down next month after 12 years serving the Twin Cities. Among the reasons for the closure were rising costs, waning consumer interest and the months-long surge from Immigrations and Customs Enforcement (ICE), which has had an outsized negative impact on MN’s hospitality industry. Insiders are reading more about the upcoming closure.

Insiders are also checking out these stories on Brewbound.com and in the Brewbound Insider Newsletter:

  • Pabst sends Schlitz Beer to the heritage lager graveyard;

  • Hard tea RTDs are heating up in the on-premise, according to NIQ;

  • Whitney Stevenson joins the Reyes Beverage Group;

  • And IA’s Big Grove expands to the KC metro.

Insiders also have access to the Brewbound Newsletter Archive, including previous newsletter-exclusive Insider content.

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Or, be in the know on all food and beverage news from Brewbound, BevNET and NOSH with Insider All Access.

 

📰 Today's Top Story

Minneapolis’ Bauhaus Brew Labs to Close, Cites Rising Costs, Consumer Shifts and ICE Impact

Minneapolis’ Bauhaus Brew Labs to Close, Cites Rising Costs, Consumer Shifts and ICE Impact
Jessica Infante's profile picture

Jessica Infante

Managing Editor, Brewbound

After a dozen years, Minneapolis’ Bauhaus Brew Labs will close its doors in late June, the brewery announced last week.

Bauhaus cited “a number of serious challenges” that contributed to its decision to cease operations.

“We want you to know that we did not arrive at this decision without an exhaustive fight,” the brewery wrote. 

An X factor in Bauhaus’ closing calculus was Operation Metro Surge (OMS), the deployment of thousands of U.S. Immigration and Customs Enforcement (ICE) agents to Minneapolis. OMS began in December 2025 and, through mid-February, resulted in “at least $203.1 million in impact” on the city, according to Mayor Jacob Frey’s office.  

Keep reading

 

📝 Brewbound Headlines

Pabst Puts Schlitz on Ice; Places Brand ‘on Hiatus’ and Stops Production

Pabst Puts Schlitz on Ice; Places Brand ‘on Hiatus’ and Stops Production
Justin Kendall's profile picture

Justin Kendall

Editor, Brewbound

Pabst Brewing Company is discontinuing 175-year-old legacy light beer Schlitz – for the foreseeable future. 

"Unfortunately, we have seen continued increases in our costs to store and ship certain products and have had to make the tough choice to place Schlitz Premium on hiatus,” Pabst head of brand strategy Zac Nadile said in a statement shared with Brewbound. 

Pabst acquired the Milwaukee lager brand in 1999 and relaunched it in 2008 with a recipe the company claimed was from the 1960s. 

Read more

 

📊 Data Dive

NIQ: Spirits & RTDs Lead On-Premise Share Growth; Hard Tea RTDs Gain Share

NIQ: Spirits & RTDs Lead On-Premise Share Growth; Hard Tea RTDs Gain Share
Zoe Licata's profile picture

Zoe Licata

Senior Reporter

While off-premise bev-alc scans have been on a rollercoaster this year (one with admittedly mild drops compared to 2025), the on-premise has been more steady, trending between flat and up 1% over the last few months. 

But within bev-alc’s on-premise trends, categories have experienced their own twists and turns, according to a new report from market research firm NIQ. 

Spirits led share gains of total bev-alc dollar sales in NIQ-tracked on-premise channels over the L52W, followed by RTDs. Meanwhile, beer and wine posted identical inverse numbers. 

Learn more

 

📅 Save the Date

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BevNET Live returns to NYC This June 10 & 11.

Prepare for 2 days of meaningful conversations and product discovery. Join beverage founders, retailers, investors, distributors, and industry experts sharing the strategies and perspectives shaping the next phase of RTD beverages.

Register now

 

🔮 On Tap This Week

Brewbound Podcast with NBWA’s Craig Purser and Aeronaut’s Deepa Chungi

This week, NBWA president and CEO Craig Purser joins the Brewbound Podcast to discuss middle-tier consolidation, intoxicating hemp’s potential ban and much more. 

Plus, Aeronaut director of programming Deepa Chungi explores how the MA craft brewery taps into private events to bolster the overall business, avoids headaches and packs the space with events such as “Pitch a Friend.” Look for the episode in your feed midweek.

 

⏮️ Last Week in Beer

Cocktail Lessons For the Beer Crowd

The wallet crunch is getting tighter – and if you’ve filled your tank lately, you already know. Living in NYC, Brewbound Insider’s Week in Beer newsletter writer Sean McNulty is always looking for a deal and recently spied a Bloomberg report featuring cocktail bars that have cut drink prices. Those bars found patrons are staying longer and buying more drinks. Something to note as beer prices continue to accelerate.

Catch up on all the headlines of the last week, including the perfect way to shake up 12 beers during the World Cup.

 

👀 ICYMI

Deloitte: Perceived Value, Not Just Price, Is Shaping Alcohol Purchase Decisions

Deloitte: Perceived Value, Not Just Price, Is Shaping Alcohol Purchase Decisions
Jessica Infante's profile picture

Jessica Infante

Managing Editor, Brewbound

The alleged drains on bev-alc in recent years have been well-documented, but consumers’ perceived value for price may not be mentioned as much as the others, and suppliers can learn from drinkers’ opinions on the matter, according to a recent study from the Deloitte Consumer Industry Center.

Deloitte wrote: “As inflation peaked in 2022, price and value perceptions eroded – not only in the consumer products industry where alcohol production resides, but also in the stores, bars and restaurants where alcohol is sold. Since then, consumer perceptions haven’t recovered, even though inflation has moderated. What’s emerged – and may endure – is a value-seeking mindset.”

Deloitte surveyed 33,000 consumers and asked them to consider “price and value favorability” for nearly 70 brands in 2 groups: beer and RTDs; and liquor and liqueur. 

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