Plus, product reviews, the latest CPG Week, Grüns acquired, gummies go off͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
 
 
NoshApril 09, 2026
DAILY BRIEFING: LITE EDITION
A preview of today's news & insights for the food industry.

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📰 First Up In Food

KIND Finds Gains in Paper Wrapper Pilot

KIND Finds Gains in Paper Wrapper Pilot
Adrianne DeLuca's profile picture

Adrianne DeLuca

Assistant Managing Editor, Newsletters

Making the margins work on sustainable packaging remains an industry-wide puzzle that’s yet to be pieced together. 

Nearly every sustainability-related food and beverage trendfrom plant-based to regenerative agriculture – has been shaken down by the fact that most consumers aren’t willing to spend more on something simply because it is the more sustainable choice. There needs to be something in it for them. 

KIND Snacks’ recent months-long pilot launch of paper wrapped bars has now put some more direct feedback behind that sentiment, but there are signals that progress.

Unlock the full story with BevNET & Nosh Insider

 

⭐ Reviews: Khloud and TofuGo

⭐ Reviews: Khloud and TofuGo

The Nosh team tastes a pair of protein-packed snacks. 

Khloud Protein Chips are made with real corn masa, pea protein and avocado oil, delivering 7 grams of protein per serving. TofuGo is bridging the gap between U.S. consumer demand for healthy, high-protein convenience foods and a growing taste for authentic Asian flavors.

We are sharing our takes on taste and texture, packaging and positioning and opportunities for improvement.

Check out our tasting notes on Nosh

Want your product reviewed? Send an email to mwatrous@nosh.com.

 

✨ The News You Need ✨

💚 Unilever To Acquire Grüns

Grüns has agreed to be acquired by Unilever less than three years after the supplement gummy brand launched. 

Continue reading the full breakdown with Insider access

 

💰 Bullish Invests in Singing Pastures

Singing Pastures has secured an investment from consumer investment and marketing firm Bullish.

Read the full story with Insider access

 

📉 Simply Good Turnaround Efforts

The Simply Good Foods Company is looking to reset its business after a challenging quarter marked by challenging sales, weaker profitability and operational missteps across the Quest, OWYN and Atkins brands. 

Continue reading the full story with Insider access

 

Headlines Are Just the Beginning

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If staying ahead is part of your job, this is your silver bullet.

 

📰 Trending Headlines

Here’s a look at leading headlines from around the food industry. Go beyond the headlines with Insiders access.

  1. GateDrop Bets on Gummies as Next Wave in Energy

  2. Inflation-era Shopping Habits Fuel Private Label’s Surge to $330B

  3. Thrive Market Pushes Suppliers Meet Scope 3 Targets As EPR Rules Loom

  4. Startup Kids Snack Brand Cadootz Raises $3 Million Seed Round

  5. Procure Impact Links Emerging Brands To Hotel Channel

 

🎙️ CPG Week: Outlook Not Sow Good And Crunch Time For Khloud

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This week on the podcast, Monica and Lukas discuss recent disruption at freeze-dried candy maker Sow Good, the new celebrity faces in supplement spaces, Khloud’s expansion into a bigger salty snack set, and protein bars made with beef tallow.

Click here to listen to this week’s episode. Also available on Spotify and Apple Podcasts.

Like what you are listening to? Please don’t hesitate to rate our show and leave a review on your podcast platform of choice.

 
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