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The agenda is set and the drinks are cold: BevNET Live Summer 2026 is officially here. 

New York City may be gripped with Knicks fever, but if you’re looking for sound strategies, winning playbooks and star power, it’s all happening at the Metropolitan Pavillion this week. 

The Kick Off: Get ready for a deep dive into the current state of the beverage market with Trent Moffat (Founder, Gotham DSD), Jennifer Ross (Co-Founder/Co-CEO, Swoon), Daniel Grubbs (Managing Director, William Hood & Company) and John Lawson (Senior Local Forager, Whole Foods Market). 

We’ll hear from investors, too. Elly Truesdell (New Fare Partners) and Hank Spring (KarpReilly) will discuss how they're assessing where the smart money is going next in beverages and how they’re navigating both increased interest in better-for-you products and rising economic uncertainty. 

After leading Bai and Dirty Shirley, respectively, to successful exits, Ben Weiss and Adam Kost retrace the steps they took to scale and create a passionate consumer base.

Whether you’re in NYC or tuning into the livestream, the day will bring essential insight into the beverage business you won’t want to miss. 

Follow the entire show today and tomorrow with exclusive stories on BevNET.com. 

Tune into the livestream here

It’s Hump Day! Here’s a taste of the latest marketing moves from around the beverage industry.

🎸 JuneShine Brands refreshed Willie’s Remedy+ to create a “more cohesive brand block on the shelf,” and is launching its first major marketing campaign. Read about it

🍷 VINOERA launched its debut collection of wines, each containing up to 0.5% ABV and produced using de-alcoholisation technology. Click here for the press release

🐦 Hoplark is rolling out a comprehensive visual refresh this summer aimed at solidifying its identity across categories. Check out the story

⛳ Swinger, a new brand billing itself as the “world’s first craft energy drink,” is cultivating its audiences on the links with a golf-centric approach and aesthetic. Read the profile

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Here’s a look at leading headlines from around the beverage industry. Go beyond the headlines with Insiders access.

1. Bawi Closes $6M To Fuel Expansion

2. Tom Brady Teams With Gopuff to Launch Good Nut Coconut Water

3. Ingredion to Buy U.K. Competitor Tate & Lyle in $3.6B Deal

4. Reyes CEO Tom Day On RNDC Deal, Scaling Spirits and Wine Business

5. Wize Tea Sold to U.S. Buyer