Better-for-you has become the new normal among CPG innovations, according to a new report from market researcher SPINS. That has pushed disruptive brands to increasingly lean into sustainability and international flavors to expand category lines. But not all areas of the store have seen the same shakeups.

Nosh Insiders can access the full report and learn what areas are ripe for innovation, what tenets will be key and where specific category winds are blowing.

CPG sales agency Basemakers has focused on supporting emerging brands’ retail execution since 2015. Now, the company is looking to build a full house of brand building services, starting with a new brokerage arm launching this summer.

🕺 Basemakers has grown to over 100 clients in 35 states, with 85 full time employees and plans to expand the team to over 100 by January 2025. The firm works with companies such as Olipop, Poppi and Guayaki, among others.

🛒  Building A Base In Brokerage. CEO Max Baumann said the expansion spawned from hearing partner brands’ frequent frustrations with the traditional broker models, and aims to provide a service that is more attentive and dedicated to individual clients.

🎤 Beyond brokering, Basemakers is also extending into content creation and is preparing to launch a podcast later this year. Eventually, Baumann hopes to add venture and in-house brand incubation wings.

Read the full story on Nosh.

• Everything you need to know about Table Talk Pies' acquisition 
• A major update in the patent battle between Motif and Impossible Foods
• News of the opening of a plant-based focused food bank
• Legal drama follows the heir to Tyson's chicken throne

Become a BevNET & Nosh Insider to gain access to exclusive Insider-only newsletter content, as well as all digital content on BevNET.com and NOSH.com. Tap into our video archives, including Community Call and educational series, unlock event and job listing discounts, and engage with our community of  food and beverage professionals.