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• How the energy set is blooming among a wider consumer demographic
• Inside consumer’s complicated relationship with inflationary pressure
• Details on a new grant program for women entrepreneurs

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While Alani Nu’s is not showing any sign of slowing down, there is a plucky new challenger brand charging into the energy category.

Bloom Nutrition is making a strong case in the female-oriented beverage set. The supplement-turned-insurgent-beverage brand’s recent entrance into the caffeinated category with Sparkling Energy has been strong with over 35 million cans already sold less than a year into its launch.

Insiders can access the full story to see how energy brands are learning to win with women. 

It’s been a while since we’ve gotten a new Star Wars movie, but the Force is still strong with soda. 

Insiders can access the full story for a look at its new campaign with Coke.

As exciting as the movement towards non-alcoholic drinking has been, it’s also been a little scary – what are the factors that will make this a sustained category and not just a trend-of-the-moment? We’re actually seeing those factors come alive in brands like De Soi, Little Saints and The Pathfinder– so we just asked them.

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This week at BevNET we rounded up some sips from three red-hot categories - ANA (represented by Saint Viviana), everyday hydration (as seen through Hy.Q) and next-gen functional drinks (Blaze ‘n Chill)

Then, we chronicled our thoughts with each swig, highlighting aspects of the brand, liquid and product positioning that stood out and things the company could consider for next time. 

🆓 Check out this week’s review roundup on BevNET.

To submit your beverage product to BevNET for review, click here. And to browse past reviews, check the archive here.

BevNET Live heads to Marina del Rey, CA on December 7-9, and the official hotel room block at the Marriott is now available. Rooms always go fast. Staying on-site means you’re just steps away from networking opportunities, product sampling, and every moment of the event.

Register now to unlock access to the room block and save $100 with early registration.

Register Now for BevNET Live »

In this episode, the podcast team discusses the latest update on low-carb bread maker BetterBrand and a new investment for Momofuku Goods.

🍎 Is Once Upon A Farm going public? The team talks through what we know so far about a potential IPO for the kid nutrition company.

⛔ Frozen treat maker GoodPop is winding down its sparkling juice beverages as it refocuses on its core line of popsicles and ice cream bars.

Click here to listen to this week’s episode. Also available on Spotify and Apple Podcasts.

Like what you are listening to? Please don’t hesitate to rate our show and leave a review on your podcast platform of choice.