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As consumers look for lighter, more refreshing ways to add more protein into their daily routines, brands are racing to develop clear formats that deliver on both functionality and drinkability. 

If shakes defined the last growth cycle, clear protein – a highly filtered, highly mixable whey isolate that allows for a less viscous blend – may define the next. 

The latest entrant comes from Nutrabolt.

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Barron Trump’s new RTD yerba mate venture has captured headlines since launching a few months back – now can it capture consumers? 

Read the full analysis with Insider access

Calm is hot, if that makes sense. That’s been shown in Juni’s continued expansion across retail channels, including with Albertsons this week. 

Continue reading the full breakdown with Insider access

This week, we sipped on the collaboration between Tom Brady and Gopuff that produced coconut water creation Good Nut. 

📝 Check out all of our tasting notes here

Here’s a look at leading headlines from around the beverage industry. Go beyond the headlines with Insiders access.

1. Consumers Are Shopping Beverages by Benefit, Not Category

2. Free Rein Joins Protein Coffee Race With First RTD

3. Avsome Tea Is Now ‘Awesome,’ With Red Bull Vet Connors As CEO

4. Suppliers Face Steep Losses as RNDC Enters Chapter 11

5. Is Poppi Slowing Down? Analysts Suggest Outlook Looking ‘Less Optimistic’

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This week on the podcast, Monica and Lukas discuss the collapse of one of the nation's largest beverage distributors, a closely watched false advertising dispute in the frozen novelty aisle, ongoing scrutiny surrounding regenerative dairy leader Alexandre Family Farm, Vita Coco's latest acquisition, and the launch of Nosh Impact 50, the inaugural list recognizing the people shaping the future of the packaged food industry.

Click here to listen to this week’s episode.

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