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• Inside Monster’s plans to reposition for a female audience
• Hemp ban creeps into Chicago
• Brown-Forman takes a hit over tariff challenges
• Details on the Paul brother’s new fund

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Amid its extreme sports and mixed martial arts sponsorships, Monster Energy has never been known as a female-centric brand. It is trying to change that.

During its Investor Day meeting Tuesday in New York, company leadership discussed how the energy drink maker was attempting to bridge the gender gap and bring more women-focused products to market.

Insiders can access the full story.

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Lake Hour, the ready-to-drink (RTD) cocktail brand co-founded by Marvel actor and film producer Wyatt Russell, is adding a spirits industry veteran to the top of its setlist as it expands into new markets and beyond carbonated options. 

Yes, we know this is another B-list celeb brand – but this one now has former Ilegal mezcal COO Michelle Ivey leading the company. We asked her what’s next.

Insiders can access the full interview.

Plant-based milk producer Ripple Foods has a new $17 million round of funding and a fresh chief executive just in time for the holidays.

Become an Insider for all of the details.

Here’s a look at leading headlines from around the beverage industry. Insiders get access to the full story.

1. Hiyo Lands Investment, Multi-Year Partnership with Live Nation
2. AriZona Acquires Anaheim Plant From Manna Beverages
3. John Wiseman of Curious Elixirs On A Decade In Adult Non-Alc
4. Spirit Brands Preach Pivot from CPG Marketing Playbook
5. Can Creatine Be The Next Big Thing In Functional Beverage?

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This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard share highlights of Nosh Live and BevNET Live, held Dec. 4-5 and Dec. 7-9, respectively, in Marina del Rey, Calif.

Click here to listen to this week’s episode. Also available on Spotify and Apple Podcasts.

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