Making the switch from synthetics? Consider gum acacia, the all-natural, clean-label carrier solution. With 90% natural dietary fiber, low viscosity, and conventional and organic versions, it's ideal for a wide range of food applications, including vegan and vegetarian products. Learn more

Three brands are better than one. At least that seems to be what Celsius Holdings is proving out with the trio that makes up its energy drink platform: Celsius, Alani Nu and Rockstar.

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Upgrade to BevNET & Nosh Insider, our all-in-one membership for exclusive insights, data reports, and on-demand CPG video courses, to get the full Daily Briefing and unlock Insider-only content such as:

• Inside the “complex” integrations at Primo Brands

• Distribution wins from around the beverage industry

• Cann nabs new star-studded support

• More workforce reductions are playing out across major distributors

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Insiders also gain access to the Newsletter Archive, including all previous Insider-only editions.

This week, we sipped on too many Shirleys, including Just Call Me Shirley’s NA take on its “Original Cherry” Shirley Temple before washing it down with the latest addition to Ben Stiller’s better-for-you soda line: Stiller’s Shirley Cola. 

📝 Check out all of our tasting notes here

This new step-by-step guide from Vibrant Ingredients breaks down how to move from concept to commercialization, covering extraction, labeling considerations, concentrate formats, and packaging strategy. Download the full guide and build your next cold brew RTD with confidence. Learn more

Younger Americans aren't just drinking less – they're funneling their social spending into fitness rather than alcohol, according to a new report. 

Read the full analysis with Insider access

Zevia touted a transformative turnaround in its full year and Q4 2025 earnings report this week, as the better-for-you soda brand posted a return to growth with net sales surpassing $161.3 million and full year sales up 4% YoY.

Continue reading the full breakdown with Insider access

Boston Beer’s recent non-beer innovations are cruising along beautifully and the brewery’s vodka-based hard tea Sun Cruiser has “firmly established itself” as a leader.

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Looking to make more data-based decisions for your business? The Nombase Data Hub is your centralized resource for food, beverage, and beer industry reports, available exclusively to Insiders.

📊 Gain access to reports built from consumer insights, social listening, scan data, and on-premise surveys.

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Here’s a look at leading headlines from around the beverage industry. Go beyond the headlines with Insiders access.

1. Nixie Launches New Flavors, DSD As Soda Is Ready to ‘Run’

2. Tractor Beverage Names New CRO; Retail Expansion In Sight

3. The Unconventional Channels Where Adult Non-Alc Is Taking Off

4. Health-Ade Gains Fueling Generous Brands Portfolio Growth

5. Seaweed Drink OoMee Raises New Investment

This week on the podcast, Monica and Lukas discuss Kim Kardashian’s new energy beverage venture, Hippeas’ once-in-a-decade brand refresh, a class action complaint against functional iced tea brand Halfday Tonics, and new funding and distribution gains for Just Ice Tea.

Click here to listen to this week’s episode. Also available on Spotify and Apple Podcasts.

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