Plus, new RTD cocktails, Crooked Pop CCO, Aura review and Taste Radio͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
 
 
September 01, 2026
Bevnet
In today’s issueRTD Cocktails: Salt Point, Deep Eddy, Freixenet and MoreCrooked Pop Taps Former Zevia ExecReview: GT’s Latest Release is Aura In A BottleTaste Radio: After The Caulipower Sale, Founder’s Words Hit Differently

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📰 Big Today In Beverage

Private Label Moves Upmarket as National Brands Feel the Squeeze

Private Label Moves Upmarket as National Brands Feel the Squeeze
Adrianne DeLuca's profile picture

Adrianne DeLuca

Assistant Managing Editor, Newsletters

Everything costs more these days, and that’s often reflected in grocery prices.

Those conditions have been a boon for private label business. Dollar sales reached $251 billion in 2026, up from $247 billion a year ago, as younger shoppers drive adoption, according to SPINS Attractiveness of Private Label report, released today. 

Premium, functional and dietary-aligned private label products have caused a drastic shift in the profile of a typical private label shopper. 

Read the full article on BevNET

 

👉🏼 The News You Need 👈🏼

KDP Sells Back Chobani Stake, PA Facility

Read the story.

 

RTD Cocktails: New Releases From Salt Point, Deep Eddy, Freixenet and More

Check out the gallery.

 

Crooked Pop Taps Former Zevia Exec Lee Schill as CCO

Read the story.

 

Review: GT’s Latest Release is (Literally) Aura In A Bottle

Review: GT’s Latest Release is (Literally) Aura In A Bottle

With light-bodied fruit flavors, a touch of acidity, and impressively clean-tasting non nutritive sweeteners, Aura offers a distinctive and highly enjoyable take on a collagen beverage. Read our full review.

 

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🎙️ Taste Radio: After The Caulipower Sale, Founder’s Words Hit Differently

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Caulipower’s sale to Urban Farmer in November 2025 marked the latest chapter in one of the most remarkable founder stories in modern CPG. When founder Gail Becker joined Taste Radio eight months earlier, she spoke candidly about the motivations behind the pioneering brand. With the benefit of hindsight — and knowing where her journey ultimately led — Gail’s perspective on success feels especially resonant.

Listen to the episode

 

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