Inside the $1B acquisition, more distributor deal news, Mr. Pibb and Ghost’s athletic ambitions, Monday Moves͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
 
 
BevnetMarch 23, 2026
DAILY BRIEFING: LITE EDITION
A preview of today's news & insights for the beverage industry.
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📰 Big Today In Beverage

Danone Acquires Huel For $1B

Danone Acquires Huel For $1B
Martín Caballero's profile picture

Martín Caballero

Managing Editor, BevNET

Nothing says "I believe in you" like a billion-dollar check. 

Huel investors and management must be overflowing with confidence this morning after Danone SA announced its acquisition of the British nutrition brand for just over $1.1 billion. 

  • The deal completes the company's decade-long rise from upstart industry disruptor to the shiniest new bauble of one of the world's largest food companies. 

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👉🏼 The News You Need 👈🏼

🏀 Mr. Pibben Sets the Record Straight

The Coca-Cola Company has enlisted Chicago Bulls legend Scottie Pippen for a new campaign promoting its recently revamped Mr. Pibb line.

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🤝 Molson Swipes Up Monaco Cocktails 

Molson Coors has acquired Atomic Brands, the makers of RTD cocktail pioneer Monaco. 

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Free Guide: Formulating Functional Cold Brew That Scales

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🍺 Southern Glazer’s Adds Another AB InBev Distributor

Southern Glazer’s Wine & Spirits’ (SGWS) is adding another Anheuser-Busch InBev (A-B) distributor to its count, scooping up the assets of Eagle Rock Distributing Co. in Colorado.

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📰 Trending Headlines

Here’s a look at leading headlines from around the beverage industry. Go beyond the headlines with Insiders access.

  1. Mood Support Outpaces Protein, Gut Health Trends

  2. Sazerac Acquires Dirty Shirley

  3. Uncle Nearest Bankruptcy Case Dismissed

  4. Lifeway Closes 2025 With Q4 Growth

  5. Milo’s Aims to Control the Chilled Category

 

🔀 Monday Moves

Retail Rollouts 

Here’s a taste of the products moving around the industry to start off your week.

🎈 Fun Times Soda Pop is expanding its footprint with new DSD partnerships with Norman Distribution in Chicago and Gotham DSD in New York. Read the full story here

⚖️ LEVL is rolling out its organic hydration drinks to 350 Target locations across the East Coast, marking a major milestone for the business in brick-and-mortar retail. Read about it here

🐝 Bizzy cold brew coffee is now available nationwide in Target stores with over 1,300 locations. Read more here

🌱 Juno Energy is making a “major retail debut” in Sprouts Farmers Market stores this month with its clean label energy drinks. Check out the details

☁️ Breakthru Beverage Group is jumping into the intoxicating hemp drink set with brands like Quirk THC Seltzer, Houseplant and Cheech & Chong. Check out the story on BevNET

🦅Easy Does It has partnered with Los Angeles Distributing as it expands availability of its NA beers across the bars, restaurants, and retail shelves. Click here for more information

Catching up on distribution gains? Insiders can access all of the latest on BevNET

 
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