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• Why beverage formulations are growing up, sizing down and upping the functionality
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OOSO Sparkling Tea is an award-winning adult non-alcoholic beverage crafted with organic teas, vitamins, and adaptogens. With all the bold, funky, and refreshing flavors of a natural wine, it's no surprise OOSO is a leader in redefining what it means to drink. Learn more

Kids grow up fast, which means they’re going to want to drink what you’re drinking sooner than you think. Why wait?

Whether it’s complete hydration, extra protein, or a “No Seed Oils” guarantee, the lines between adult health and wellness trends and kids drinks is beginning to blur as innovative brands offer child-friendly takes on grown up functionality.

From established independent brands like Koia and Kate Farms to more recent entrants into the space like PLEZi, Wave Kids and Joyburst, brands are innovating for kids the same as they’re innovating for adults – albeit with smaller serving sizes and appropriately balanced formulations (most doctors would advise that you please not give your six-year-old a 30 gram protein Muscle Milk shake).

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BevNET CPG Media is proud to announce a new partnership with :INCLUDED CPG, a nonprofit dedicated to driving amplification and opportunity equity for entrepreneurs of color in consumer packaged goods.

This multi-event partnership spans both Nosh Live and BevNET Live in 2025 and 2026, supporting :INCLUDED’s mission through BevNET’s high-touch experience. 

• The event fosters connections between brands and decision-makers across the CPG ecosystem, from retail buyers to investors. 
• The shared vision: to shape a retail shelf that reflects the diversity of its consumer nation.

“This partnership opens a powerful discovery platform to our community that will be a growth catalyst for brands and the innovators behind them. BevNET’s commitment to connecting the industry translates directly to the long-tail impact that their events have on the trajectory of a business.” – Victoria Ho, co-founder of :INCLUDED, Sherpa CPG and Khalo. 

Learn more and get involved.

Acquisition talks may have collapsed, but that doesn’t mean Lifeway Foods and Danone North America can’t get along. The two companies have entered a cooperation agreement, with Lifeway agreeing to overhaul its board of directors while Danone will stay, pending litigation.

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UNFI reported “strength and resilience” as YoY net losses continued to rise in Q4 following a June cyberattack that hindered the mainline distributor’s multi-year “refresh strategy.”

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