Plus, Two Roads strikes sales partnership ...͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
 
 
October 02, 2026
Brewbound

📰 Today's Top Story

Can Craft Take A Page From Imports’ Playbook? Bump Williams Says Yes

Can Craft Take A Page From Imports’ Playbook? Bump Williams Says Yes
Zoe Licata's profile picture

Zoe Licata

Senior Reporter

Craft’s off-premise declines accelerated last month as summer came to a close. As beer enters its slow season, those losses aren’t expected to improve much.

But that could change if craft leans into the seasonal anomalies of imports, according to a new report from Bump Williams Consulting (BWC). 

“Imports in general have continued to exhibit an impressive depth of health that has been achieved by ‘serving the previously under-served’ through increased depth (distribution) and breadth (assortment) on the shelves,” Williams wrote. 

Learn more

 

📅 Save the Date

Brewbound Live December 9+10: Allagash’s Rob Tod & Celine Frueh to Give Keynote Address

Brewbound Live December 9+10: Allagash’s Rob Tod & Celine Frueh to Give Keynote Address

Brewbound Live will return to L.A. this December 9 & 10. The conference for beverage-alcohol professionals will feature 2 packed days of insights, conversations and networking at the Marina del Rey Marriott.

This Year's Keynote: Allagash Brewing Company founder Rob Tod and VP of human resources & organizational development Celine Frueh will give this year’s keynote address.

Crafting Company Culture: The duo will share how the Portland, ME-headquartered craft brewery has created and nurtured a company culture that is the envy of the industry. They'll explain how investing in and staying true to its culture has been a foundational piece in building Allagash into a top 20 craft brewery.

Tickets are available now for the gathering of founders, entrepreneurs, sales leaders, marketers, c-suite executives, retailers, distributors and suppliers from across the industry.

Register today

 

📝 Brewbound Headlines

Two Roads Joins US Beverage Sales Platform in Wake of B3 Exit →

 

Diageo to Shut Down Guinness Open Gate Brewery in Baltimore →

 

Spirits-Based RTD Sales +21% in Latest NIQ Weekly Scans →

 

🔐 What You're Missing

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The Brewbound Insider Newsletter has even more, with news that’s not in our free edition and has yet to go up on our site. Today’s issue details several job changes, including moves at A-B InBev, Molson Coors and Tilray/BrewDog.

Insiders also have access to the Brewbound Newsletter Archive, including previous newsletter-exclusive Insider content.

Become a Brewbound Insider today!

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👀 ICYMI

Stateside’s Matt Quigley on Super Lyte Summer as Hard Sports Drinks Explode

Stateside’s Matt Quigley on Super Lyte Summer as Hard Sports Drinks Explode

How do you balance 2 brands that are runaway successes? Stateside Brands president Matthew Quigley explained on the latest edition of the Brewbound Podcast how the maker of vodka iced tea brand Surfside is juggling the addition of Super Lyte, a non-carbonated hard sports drink (vodka + ade).

Listen here

 

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👋 That's all for today's Brewbound Newsletter

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