GLP-1 adopters are shifting to a younger and more affluent crowd, according to a webinar hosted by data analytics firm Numerator, in partnership with Morgan Stanley, that tracked the impact of GLP-1 on spending habits.

Numerator’s consumer surveys have tracked the impact of GLP-1 on spending habits and believes it can dispel a few early concerns within the industry while forecasting where the next wave of weight management consumers may come from.

Although Gen Z and millennials still make up a small portion of GLP-1 users, it’s growing. There has been a 40% increase among Gen Z households using the drugs since last October. This has implications for how grocery dollars are spent.

Nosh Insiders can access the full report to learn how GLP-1s are shifting spending habits and what this means for innovation.

After spending three years drumming up interest online for lupin bean products, the Kaizen Food Company is eyeing an expansion deeper into physical retail with a packaging update and new products.

🛒 The high-protein, low-carb pantry staples launched DTC, soon expanding to Thrive Market and Amazon. Now the company is slowly creeping into brick-and-mortar retail via independents and small, regional chains. 

🔍 That pace has been deliberate. Husband-and-wife co-founders Arash Hashemi and Madalina Defta self-funded the company, and it has maintained profitability since day one, they said. Now, after recording 3.6x year-over-year organic growth in 2024, they believe the time is right for retail expansion.

Nosh Insiders can access the full story to learn how Kaizen has worked to grow interest in lupin products.

The CPG Week team talks about the impact of Hurricane Helene on North Carolina food and beverage businesses and dives into a slate of small brand shutdowns. The hosts dig into the circumstances that ended operations at No Evil, Bowery Farms and Marco Sweets & Spices. While numerous challenges continue to shake the industry, help is offered in the form of a guide on exiting gracefully. 

Listen to the full episode.

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