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After helping popularize the high-protein cereal movement, Magic Spoon is betting that the oatmeal category is ready for a similar shakeup. 

The brand’s new 3-SKU High Protein Oatmeal line – which delivers 15 grams of protein and 6 grams of fiber per packet – underscores Magic Spoon’s broader approach to category expansion: identifying nostalgic foods consumers already love and finding ways to improve them through taste, texture and nutritional value. 

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🌯 Red’s All Natural unveiled Snackers, a line of miniature burritos and breakfast sandwiches, at Kroger stores. Learn more here

🍜 Huel debuted a new line of ramen cups just months after its acquisition by Danone. Get all the details on Nosh

🫒 Season is launching a new organic Extra Virgin Olive Oil lineup sourced from a single-family farm in the Moroccan desert. Read the full release

💪 Linear expanded its protein bar lineup with Sweet Cinnamon Crunch and Sweet Pecan Tortoise flavors. Learn more on Nosh

We rounded up all of the rest of this week’s new products and packaged them into our weekly gallery.

🆓 Check out all of the latest launches

Cadootz! is launching nationwide at Target this month, just six months after its direct-to-consumer debut.

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AeroFarms announced it has been acquired by an affiliate of Palm Ventures, an Austin- and Greenwich-based family investment office. 

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Here’s a look at leading headlines from around the food industry. Go beyond the headlines with Insiders access.

1. The Only Bean Bets on Target to Revitalize a Sleepy Snack Set

2. Review: David Protein Expands Into Frozen Desserts

3. VMG Partners Backs Stars + Honey with $24M Growth Investment

4. Second Nature Brands To Acquire Tillamook Country Smoker

5. Diamond Brew Closes Pre-Seed Round To Fuel Military Growth

What separates the brands that break through from the ones that get left behind? 

At BevNET Live NYC 2026, founders, retailers, and investors pointed to a common answer: clarity. In this episode, recorded live from the event, the hosts recap key takeaways from day one, including emerging trends in ingestible beauty and why a crystal-clear value proposition is more important than ever.

Listen to the episode now. Also available on Spotify and Apple Podcasts.

That's all for today's Daily Briefing: Lite Edition. We'll be back in your inbox on Monday.

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