It’s Skinny has dropped its diet culture nomenclature in favor of a new convenience-forward positioning as it ramps up brick-and-mortar retail expansion. 

The low-carb food company has rebranded to It’s That Simple while maintaining the same look and feel of its original packaging, which it exhibited for the first time during Natural Products Expo West.

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Morinaga & Co., the holding company of global confectionery manufacturer Morinaga, Inc., has entered into a definitive agreement to acquire My/Mochi Ice Cream for an undisclosed amount.

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Japanese-style condiment brand Bachan’s has partnered with two legacy companies with deep roots in Asian cuisine for a pair of special releases. 

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Here’s a look at leading headlines from around the food industry. Go beyond the headlines with Insiders access.

1. Tangy, Tart and Fermented Flavors Pop at Expo West
2. TRUFF Brings Its ‘Ultimate Culinary Flex’ Positioning to Squeezable Aiolis
3. ‘Less Drama, Fear and Confusion’: A Look At Year One Of Wrangling UPFs
4. Banza Extends Beyond Gluten-Free With Protein Pasta Launch
5. Where’s the Beef? Tallow Is Trending At Expo West

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Expo West 2026 made one thing clear: food and beverage brands are racing to add function, but the ones that nail flavor have the best chance of winning. 

The hosts break down the show’s biggest trends, from protein-packed everything to standout brands in candy, beverages, frozen treats, and snacks, while sharing the products and ideas that reinforced a simple truth: in modern CPG, taste still comes first.

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