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During the five or so years I’ve been covering the growth and evolution of the regenerative agriculture movement, I’ve watched as it has gained its footing within the ethos of mission-driven brands. I’ve seen small brands, and then large businesses, make land conversion commitments and track as they’ve posted their progress, year-over-year.

And of course, we’ve detailed how this emerging movement gained guardrails from an array of third-party certification programs all while the industry itself struggles with where it should root the baseline definition for what it means to be regenerative. 

But what happens when an early adopter, and now preeminent supplier, within the movement quietly backs away from one of the leading certification programs?

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Retailers don’t just sell products anymore.

They shape trends, create brands and determine who gets a shot.

The inaugural Nosh Impact 50 list highlights a handful of market makers who are redefining how consumers discover food and how emerging brands earn their place on the shelf.

Check out the full Nosh Impact 50 list

Natural products are swiftly outpacing conventional items across retail channels, according to SPINS, with better-for-you snacks benefitting greatly from modern health trends like protein.

Read the full analysis with Insider access

Griesson ‑ de Beukelaer (GDB) has acquired DeBeukelaer Corporation (DBC), which produces the Pirouline brand of creme-filled rolled wafer cookies. 

Continue reading the full breakdown with Insider access

Here’s a look at leading headlines from around the food industry. Go beyond the headlines with Insiders access.

1. GoodPop, JonnyPops Escalate Packaging Feud

2. Conagra Flattens Leadership Structure

3. New Jersey Prohibits ‘Surveillance Pricing’ on Groceries

4. Smash Foods Raises $18M With L Catterton Backing

5. Peppertux Raises $2.35M to Fuel Retail Expansion

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How do you build a $100M CPG brand after your first retail opportunity falls apart? 

For Little Spoon, the answer was to stop waiting for retail and start building a direct relationship with its customers. 

In this episode, co-founder Angela Vranich breaks down the decisions, challenges, and operating principles that turned an early setback into the foundation for one of the biggest success stories in modern CPG.

Tune in here

Also available on Spotify and Apple Podcasts.