Plus, NotCo widens focus to ice cream, Topo Chico leader launches chips, Alt-egg updates͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
 
 
NoshSeptember 23, 2025
DAILY BRIEFING: LITE EDITION
A preview of today's news & insights for the food industry.

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📰 Today's Top Story

🥒 Disrupting Dill: Why Freestyle Snacks Is Tackling Pickles

🥒 Disrupting Dill: Why Freestyle Snacks Is Tackling Pickles
Monica Watrous's profile picture

Monica Watrous

Managing Editor, Nosh

Gen Z’s obsession with pickles is starting to feel a little jarring.

The past year has seen a peck of pickle-flavored innovation – from frozen pizzas to shredded cheese to salad dressings all with a decidedly dill and tangy twist. Now, next-gen olive snack slinger Freestyle Snacks believes pickles are primed for disruption. 

Insiders can access the full story to understand the brand’s approach to what has become known as “Gen Z’s avocado.”

 

✨ What You Need to Know ✨

🍦 NotCo Expands Beyond Plant-Based

The ice cream sector is the latest to embrace AI to mitigate the impact of external challenges and shifting consumer demands. 

Insiders can access the full report for an inside look at NotCo and The Magnum Ice Cream Company’s broad reaching innovation partnership.

 

🌵 Topo Chico Leader Returns With Casa Arte Sano

The man behind Topo Chico’s cultural cachet has returned to CPG with an innovation of his own. 

Gerardo Galván introduced heritage food brand Casa Arte Sano this month with the unveiling of its first product line: NOPALLI Cactus-Tortilla Chips

Casa Arte Sano also counts Arturo Chávez and Armando Alcántara, two other former Topo Chico leaders, as part of its sales and marketing team. 

Read the full press release on Nosh’s Food Wire.

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🎙️ Now Streaming: Taste Radio

🤫 How To ‘Whisper’ Success Into Existence

🤫 How To ‘Whisper’ Success Into Existence

What separates beverage brands that break out from those that burn out? In this episode, industry veteran Ken Sadowsky – often known by his sobriquet, the “Beverage Whisperer” – offers a behind-the-scenes look at what’s working (and what’s not) in the fiercely competitive drinks industry. 

Tune into the episode here. Also available on Spotify and Apple Podcasts.

 
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