Plus, margarita madness cools off, distribution wins, Poppi in trouble?͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
 
 
July 20, 2026
BevNET CPG Media
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📰 Big Today In Beverage

Drinking Tee: How Golf Culture Is Embracing Modern CPG

Drinking Tee: How Golf Culture Is Embracing Modern CPG
Martín Caballero's profile picture

Martín Caballero

Managing Editor, BevNET

In the age of athleisure, golf is back on top. 

This isn’t your grandpa’s sport anymore: backed by a new generation of young enthusiasts, the game is more popular than ever, whether its from #GolfTok, fashion and gear, tech or, you know, actually hitting some balls. 

Those conditions are proving ideal for a slate of emerging beverage brands looking to help golfers up their game.

Unlock the full story with BevNET & Nosh Insider

 

👉🏼 The News You Need 👈🏼

🍹 Margarita Sales Cool

The margarita’s grip on cocktail menus is loosening.

As drinkers, particularly younger ones, have begun to go for martinis and ready-to-drink cocktails instead, the tequila-centric classic is falling out of favor. 

Read the full analysis with Insider access

 

👀 Meet the Founders Who Stayed

Ten years as a CPG founder is a lifetime in another career. 

That just means that those who have done it for a decade-plus have about three lifetimes worth of experience and insight to pass on, as is the case in this panel from BevNET Live in June. 

Watch the full interview with Insider access

 

Headlines Are Just the Beginning

You’re seeing the surface. Insider members get the full story.

BevNET & Nosh Insider is built for the teams who don’t just read the news, they use it. Unlock full access to everything on BevNET.com and Nosh.com, our members-only daily newsletter, and deep-dive data reports on the trends, brands, and moves shaping the future of food and beverage.

If staying ahead is part of your job, this is your silver bullet.

 

📰 Trending Headlines 

Here’s a look at leading headlines from around the beverage industry. Go beyond the headlines with Insiders access.

  1. Hemp Beverages Grew 133% Last Year, HBA Reports

  2. ROAR Organic, Refresco Welcome New Presidents

  3. Zero Proof Playbook With Jill Sites

  4. Free Spirits Ditches The Wellness Pitch For Cocktail Culture

  5. Goodness Of Hemp Act Seeks To Unite Industry

 

🔀 Monday Moves

Retail Rollouts

Here’s a taste of the products moving around the industry to start off your week.

💨 Albertsons is moving into intoxicating hemp drinks with a dedicated THC set featuring some of the category’s best known brands at three of its Jewel stores. Read the story

💪 Gym Weed has onboarded with New York DSD house Big Geyser. The distributor is taking on its flagship line along with its modern soda sub-line Gym Soda. Get the full report

💧Acqua Chiarella is heading into the U.S. Former Mela CEO Dominic Purpura has teamed with the Italian mineral water company to bring the premium water to the U.S. Check out the story

🍓 FAVE is making its retail debut exclusively at nearly 500 Sprouts Farmers Market stores nationwide. Get the full scoop

Check out the full slate of recent distribution wins with Insiders access

 
That's all for today's Daily Briefing: Lite Edition. We'll be back in your inbox tomorrow.

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