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It’s nearly impossible to see and taste everything at Natural Products Expo West, but the Nosh team set out to do just that. We certainly had a pile of stories to post during the show and throughout this past week. 

But, hey, while you were busy walking the halls, winning over buyers and working the booth,  you likely missed a few big things. Today we are reflecting on some of the top highlights to help you catch up on the important news you might have missed:

Beef tallow is having a big, greasy moment. The growing backlash against processed seed oils has fueled a resurgence in traditional cooking fats. Read the full story

Tangy, tart and fermented flavors are on fire. Exhibiting companies leaned into puckery profiles and fermented twists across a number of categories at this year’s show. Read the full breakdown

Digestive health continues to trend. Vine to Bar has repositioned its original chocolate products to promote its gut health-friendly claims, including updated packaging that have resulted in major retail gains over the past year. Get all of the details

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🌱 HEYNU, a new  lifestyle and nutrition brand backed by Kay Dudley, one-half of influencer duo Kay & Tay Official, with its flagship product, HEYBAR plant-based protein bars. Read more with Insider access

🍝 Banza expanded beyond the gluten-free space for the first time in the company’s 12-year history, introducing a new line of Protein Pasta made with wheat flour, semolina flour and its hero chickpea. Catch all the details with Insider access

🌍 Saffron Road expanded its mastery of taste profiles with the launch of Cross Roads, a new line that harnesses the brand’s penchant for “worldly cuisine” and merges it into familiar, Italian-inspired formats. Read the full story with Insider access

We’ve rounded up the rest into a gallery featuring new ice cream flavors from Protein Pints and Nightingale, Dot’s first foray into snack mixes and RAW Nutrition’s line of candy bar-inspired, protein-packed treat bars. 

🆓 Check out the full gallery for free

Larger food conglomerates have stayed out of the booming meat stick set (with the exceptions of Conagra’s Slim Jim and Fatty brands) until now. 

Read the full analysis with Insider access

Creatine is accelerating traction across mainstream food formats, moving beyond sports nutrition and powder tubs to reach everyday consumers seeking functional benefits outside of the gym. 

Continue reading the full breakdown with Insider access

You’re seeing the surface. Insider members get the full story.

BevNET & Nosh Insider is built for the teams who don’t just read the news, they use it. Unlock full access to everything on BevNET.com and Nosh.com, our members-only daily newsletter, and deep-dive data reports on the trends, brands, and moves shaping the future of food and beverage.

If staying ahead is part of your job, this is your silver bullet.

Here’s a look at leading headlines from around the food industry. Go beyond the headlines with Insiders access.

1. Why Keep It REAL Is Building A New CPG Model

2. David Protein Sued Over Macro Claims

3. Hidden Veggies Crop Up In Breakfast Innovations

4. Target Plans Store Expansion and ‘Food-Forward’ Concept

5. Trump Chases New Tariff Alternatives with Investigations Into Trade Partners

Target is expanding its food and beverage footprint with new store concepts and larger grocery sections – potentially creating more space for emerging brands. 

The hosts discuss what it means for startups and also spotlight notable trends and brands from Expo West. The episode also features interviews from our Miami meetup, including one with angel investor Spencer Slaine.

Tune into the episode here. Also available on Spotify and Apple Podcasts.

That's all for today's Daily Briefing: Lite Edition. We'll be back in your inbox on Monday.

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