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Creatine is accelerating traction across mainstream food formats, moving beyond sports nutrition and powder tubs to reach everyday consumers seeking functional benefits outside of the gym. 

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Upgrade to BevNET & Nosh Insider, our all-in-one membership for exclusive insights, data reports, and on-demand CPG video courses, to get the full Daily Briefing and unlock Insider-only content such as:

• How hidden veggies are taking a starring role in new innovations

• Details on California Pizza Kitchen’s packaged food expansion plan

• Updates from Rainforest Distribution and UNFI

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Kay Dudley, one-half of influencer duo Kay & Tay Official, has made her first foray into the packaged food world with the debut of lifestyle and nutrition brand HEYNU.

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Sach Foods showed off its new Indian-inspired frozen pizzas and exhibited a new paneer SKU that is crafted with A2 milk during Expo West.

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You’re seeing the surface. Insider members get the full story.

BevNET & Nosh Insider is built for the teams who don’t just read the news, they use it. Unlock full access to everything on BevNET.com and Nosh.com, our members-only daily newsletter, and deep-dive data reports on the trends, brands, and moves shaping the future of food and beverage.

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Here’s a look at leading headlines from around the food industry. Go beyond the headlines with Insiders access.

1. Harken Sweets Scores Major Kroger Expansion Backed by Selva Ventures

2. David Protein Teases Ice Cream Launch at Expo West

3. Banza Extends Beyond Gluten-Free

4. Tangy, Tart and Fermented Flavors Pop at Expo West

5. Saffron Road Extends With Cross Roads

Thrive Market co-founder & CEO Nick Green believes the future of healthy living will be shaped less by trend-chasing and more by trust, technology, and simplicity. 

In this episode, he explains how the pioneering online grocer evaluates brands, why taste still matters most, and why he increasingly sees the company as an AI-driven platform helping consumers navigate health with greater clarity.

Tune into the episode here. Also available on Spotify and Apple Podcasts.