Plus this week's new products and C4's detour into non-alc beer͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
 
 
September 18, 2026
Bevnet
In today’s issueThis Week’s New Products • C4 Energy Launches NA Beer-Flavored Energy Drink • Taste Radio: The Big Opportunity In Overlooked Categories
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The brand is approaching the competitive set using its strategy of blending scientifically-backed doses of nootropics in “approachable” formats that give consumers “Feel it now, fix it deep” benefits.

Read the full story on BevNET

 

🆕 This Week’s New Products

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There’s more to fall coffee than just pumpkin spice. Case-in-point: this week’s gallery features new releases from celebrity java brands like BIGFACE and Grindin, plus new drops from FINNSUL, Ka’Chava, Recess and more. 

🆓 Check out the full gallery on BevNET.

🫖 La Colombe is one of RTD coffee’s biggest players, but that’s not where innovation is taking them now: meet the new Matcha Lattes. More details here. 

🥥 Fall may be on its way, but we’re still clinging to summer refreshment with Real Coco’s Organic Pure Coconut Water, now in 480mL grab-and-go cans. Learn more.  

🍎 Last week saw Proda and OLIPOP drop their own apple LTOs, and now it’s Halfday’s turn to get in on the action. Learn more.

 

👉🏼 The News You Need 👈🏼

C4 Energy Launches NA Beer-Flavored Energy Drink

 
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🎙️ Taste Radio: The Big Opportunity In Overlooked Categories

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The most overlooked aisle in the grocery store may be ripe for reinvention. Riff is betting on it. We dig into the new shelf-stable meal kit brand launched by Sir Kensington’s co-founder Mark Ramadan and Eleven Madison Park chef Daniel Humm. We also discuss Battle Bars’ attempt to broaden its appeal in the protein bar category and what investor network The Angel Group wants to see from emerging CPG brands.

Listen to the episode.

 

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