| | | | | | In today’s issue | This Week’s New Products • C4 Energy Launches NA Beer-Flavored Energy Drink • Taste Radio: The Big Opportunity In Overlooked Categories |
|  | | | Sponsored message | Replacing synthetic dyes with natural colours is rarely a simple one-to-one switch. Explore Döhler’s whitepaper on “AI + Colour” and discover how digital colour modelling can help you accelerate product development and shorten time-to-market.
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| 📰 Big Today In Beverage | | | It can be difficult to make the jump from powder sticks into canned liquid, but offering consumers a format that is accessible and approachable is often a necessary growth step. Powder beverage maker Nello launched in 2023 and established a retail foothold when it went chainwide in Target in April 2025. With six lines of functional powders, the brand is now taking its first step into RTDs with a five-SKU line of energy beverages. The brand is approaching the competitive set using its strategy of blending scientifically-backed doses of nootropics in “approachable” formats that give consumers “Feel it now, fix it deep” benefits. Read the full story on BevNET |
| | 🆕 This Week’s New Products |
| | There’s more to fall coffee than just pumpkin spice. Case-in-point: this week’s gallery features new releases from celebrity java brands like BIGFACE and Grindin, plus new drops from FINNSUL, Ka’Chava, Recess and more. 🆓 Check out the full gallery on BevNET. 🫖 La Colombe is one of RTD coffee’s biggest players, but that’s not where innovation is taking them now: meet the new Matcha Lattes. More details here. 🥥 Fall may be on its way, but we’re still clinging to summer refreshment with Real Coco’s Organic Pure Coconut Water, now in 480mL grab-and-go cans. Learn more. 🍎 Last week saw Proda and OLIPOP drop their own apple LTOs, and now it’s Halfday’s turn to get in on the action. Learn more. |
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| | 🎙️ Taste Radio: The Big Opportunity In Overlooked Categories |
| | The most overlooked aisle in the grocery store may be ripe for reinvention. Riff is betting on it. We dig into the new shelf-stable meal kit brand launched by Sir Kensington’s co-founder Mark Ramadan and Eleven Madison Park chef Daniel Humm. We also discuss Battle Bars’ attempt to broaden its appeal in the protein bar category and what investor network The Angel Group wants to see from emerging CPG brands. Listen to the episode. |
| | That's all for today's Daily Briefing: Lite Edition. We'll be back in your inbox on Monday. Stay in the know across food, beverage, beer and spirits. Explore BevNET’s full lineup of newsletters and never miss the latest news, insights and trends. Nosh delivers daily food industry insights Brewbound sends daily beer and beyond updates Spirits is a free, bi-weekly digest of spirits sector news
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