Ready-to-eat meal purveyor Proper Good, Inc. has raised $3.5 million in fresh funding from internal investors, according to an announcement Monday. The round closed in Q4 2024. 💵 The new capital infusion will help fuel brick-and-mortar expansion and increase household penetration, per the announcement. Proper Good currently has 19 items across three categories in 2,500 Walmart stores nationwide. ⏪ The company last raised $5 million from current and new investors, including YETI Capital, in 2023 to support retail growth and marketing. 🗣️ What they said: “This support empowers us to bring an even wider variety of delicious, easy meals to Walmart shelves in 2025.” - Christopher Jane, co-founder and CEO of Proper Good Nosh Insiders can learn more about the round and how capital will be deployed in the full story. |