What trends will drive innovation and consumer habits in 2025? Global retail analytics firm Mintel has released its yearly 2025 Global Food and Drink Trends report, categorizing how CPG companies can better align with future demands. Here’s a taste of what’s to come:

Mintel highlighted four categories which focused on conscious indulgence, elevated demand for weight management options, consumers’ emerging interest in supply chains and the role of technology.

Rule Rebellion focuses on consumers’ demand for food and beverage that “breaks the rules.” For example, Mintel’s research noted that 75% of carbonated soft drink (CSD) consumers reach for a CSD to treat themselves.

BevNET Insiders can access the full report rundown for a deeper look at key insights for the year ahead.

From apple pie-flavored coffee creamers to resurrected energy drinks, the latest edition of BevNET’s weekly new products gallery features innovations spanning all sides of the industry. Here’s a sneak peek at what’s inside:

⚡ Sports nutrition brand REDCON1 is set to reintroduce JOLT Cola – dubbed the “first energy drink of the 80s” –  to consumers in a deal facilitated by JOLT Cola’s licensing agency, IMG. 

🥧 Based on consumer research revealing apple pie as the top flavor shoppers wanted to see this holiday season, Chobani has dropped a new seasonal Apple Pie Dairy Coffee Creamer.

🌊 Capri Sun has debuted a 64 oz. jug format available in two of its most popular flavors, Strawberry Kiwi and Fruit Punch. The jugs feature the same formula as the brand’s beloved pouches, free of artificial dyes and ingredients.

Check out the full roundup of new products on BevNET.

Grab a favorite beverage and settle in for a lively exploration of today's hottest category trends. In this new series, Cargill subject-matter experts spill the tea on emerging trends, new research and innovative solutions to help you shake up your corner of the market. Learn more

Another episode, another billion-dollar deal. In this case, the buyer (KDP), if not the brand (Ghost), is somewhat surprising. The hosts have their say. They also highlight a couple spicy collaborations, but are divided on one of them. We also speak with Lexy Prosszer, an investment principal at U.K.-based venture capital firm Btomorrow Ventures, which is focused on investments in innovative, functional brands.

Listen to the episode now.

• The THC drink maker that just landed a multi-million investment
• News of a co-man expansion for Celsius
• Details on the new literary publications from a beverage brand
• The growing boycott of a big beverage co-manufacturer
• People moves news from around the bev-marketing space

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