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A functional product is only as good as what survives to the last serving. This free guide breaks down how format, stability, oxygen, and absorption decide whether a product delivers. Download and build functional products that hold up. Learn More

For packaged food brands, winning shelf space increasingly means doing more than launching the next great product. 

Retailers are redefining what makes a valuable brand partner. They’re shifting away from standalone tactics (think: promotions and price cuts) in favor of integrated strategies centered around value, wellness, loyalty, retail media and artificial intelligence, according to a new McKinsey & Company report. 

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Building products with better ingredients is easy to talk about. Building a successful business around them is much harder. Join Tom First, Founder of Culture Pop, and Heather Wood, SVP of Marketing at Goodles, as they discuss the realities of formulation, sourcing, branding, retail growth, and operations, and how they’ve turned clean label products into brands that drive trial, repeat purchase, and sustainable growth.

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SIMPLi has secured investment from Chipotle Mexican Grill’s Cultivate Next Fund.

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Junkless is coming off a big year since launching its Protein Bar line in October.

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WILDE is bringing chicken breast to the cracker aisle. FoodStory Brands is stepping into the protein bar ring with UFC-backed brand Main Event.

We are sharing our takes on taste and texture, packaging and positioning and opportunities for improvement.

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Here’s a look at leading headlines from around the food industry. Go beyond the headlines with Insiders access.

1. McCormick Uses $28M Tariff Windfall to Counter Iran-Linked Cost Pressures

2. Saigon Bonbon Wants to Put Vietnamese Flavors on the Gummy Candy Map

3. UPF Lawsuit Hits Causation Wall as Claims Against Food Giants Dismissed

4. How FOND Turned A Profit After A Factory Fire Incinerated Growth

5. Barebells Parent Company Merges With Manufacturing Partner

This week on the podcast, Monica and Lukas unpack Kroger's $1.65 billion deal to acquire Giant Eagle, Nutrabolt's reported initial public offering plans and two legal developments that could have ripple effects across the food industry: a proposed class action over protein labeling and the dismissal of a closely watched ultraprocessed foods lawsuit.

Click here to listen to this week’s episode. Also available on Spotify and Apple Podcasts.

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