Celsius’ billion-dollar bet on Alani Nu is paying dividends, as the female-leaning energy drink brand added $301 million in revenue in Q2 and helped Celsius’ North America achieve 41% growth through the first six months of the year. Alani Nu’s surging popularity was cited by management as the primary driver of overall growth during the quarter, in which overall revenue grew 84% year-over-year ($739.3 million), while net income rose 25% to $99.6 million. Alani’s “breakout” quarter saw dollar sales rise 129% with share up 3.2 points year over year, making it the largest share gainer in RTD energy, per CEO John Fieldly. As of late June, the brand held a 6.3% market share, with household penetration at 22% and repeat rates passing 65%. As for Celsius, the core brand produced $138 million in revenue in Q2, with household penetration hitting 34%. Food service, a channel the brand has targeted for growth in recent years, reported a 9.8% YoY increase in volume in Q2, or around 12% of Celsius brand North American sales. Get the full earnings recap on BevNET | 
