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No matter where you sit on the political spectrum, we can all agree America is a lot right now. Perfect time for a party? We're getting one regardless, as the country prepares to celebrate the 250th anniversary of the signing of the Declaration of Independence – plus the FIFA World Cup, mind you – in July. 

Summer is already a busy season for beverage brands – you didn't think they were going to let this opportunity slide by, did you? 

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🫧 Maison Perrier is not only releasing its first sweetened sparkling water, but it’s also leaning into functional trends with French Kiss, a new four-SKU line that contains 6 grams of fiber per 12 oz. can. Insiders can check out all the details. 

🟢 Alcohol free spirits brand Drink Monday is entering the THC spirits space with a new hemp-infused Gin alternative product known as Monday Hemp. Insiders can access the full story.

🇲🇽 There’s also a new look for modern Mexican soda maker De La Calle, as it kicks off a vibrant new campaign dubbed “Frutas.” Get all the details here. 

🪁 Climbing Kites will add Bubz, a line of non-alcoholic (NA) THC-infused sodas sold in 12 oz. can 4-packs in March. Read more here. 

We also have a first look at new releases from Nurri, Reign and others in this week’s new product gallery. 

🆓 Check out the full gallery on BevNET

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• Details on the new leader at Constellation
• Data on the fastest moving consumer good segments across beverage
• A look into Dry January's sticking power

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Bad Bunny and The Seattle Seahawks were the champions of Super Bowl LX, but who won Super Bowl sales at Total Wine & More? 

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Bear Maple Farms is reintroducing itself with “a clear message and a refined identity” by changing its name to The Clean Soda Company.

The company, citing SPINS data, claims it is one of the top ten functional beverage brands in the Northeast and the fastest-growing brand in its category. 

Read the full press release for more

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Here’s a look at leading headlines from around the beverage industry. Go beyond the headlines with Insiders access.

1. Bulletproof Reboots Its Functional Coffee Playbook For Mainstream Growth
2. RNDC Layoffs Continue Following Major Supplier Losses
3. Coca-Cola to Restructure BodyArmor, Coffee, Spirits Teams
4. Lance Collins' Accelerator Revs Back Up as Independent Brand
5. From Alcohol-Free to THC: Drink Monday Bets On Hemp's ‘Longevity’

Once Upon a Farm’s $198 million IPO could signal a new path forward for better-for-you CPG brands – but is going public better than selling to a strategic? We also break down the clash between Kroger’s FoodHealth scoring system and the stricter Non-UPF Verified certification, and what it all means for how “healthy” gets defined at retail.

Tune into the episode here. Also available on Spotify and Apple Podcasts.