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Fourteen years in, Ithaca Hummus is acting less like a scrappy insurgent and more like a brand with a clear shot at category dominance.

The refrigerated dips maker, now the No. 2 player in the set, is investing in its first major brand campaign built around nudging consumers out of their comfort zones. It is also betting big on a new recipe. 

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Clover Sonoma isn’t trying to chase trends or scale nationally. 

The Petaluma, Calif.-based brand believes in staying “close to the cow” with “real dairy” at a moment when consumer interests are steering food trends back to the farm level.

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Hashku is betting that gaming will be the next essential channel for food and beverage marketers, as time spent in-game begins to rival time spent on social media. 

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Here’s a look at leading headlines from around the food industry. Go beyond the headlines with Insiders access.

1. Smackin’ Lines Up Nationwide Distribution In Kroger

2. [Exclusive] Ripi Lands $2.4M, Preps National Target Launch

3. Moka Energy Launches Edible Coffee Bars

4. The Future of Cottage Cheese Is Here – And It Has Even More Protein

5. Unilever To Acquire Grüns

You’ve sampled the headlines. Want the full story? BevNET & Nosh Insider allows you to dive deep into market shifts, brand strategies, competitive benchmarks, and more. It’s how the most successful food and beverage operators stay one step ahead.

After more than a decade of grinding in obscurity – including years of failed commercialization attempts and even living in his brother’s basement – Toom founder and CEO Matt Joyce is finally turning a humble garlic dip into one of the fastest-growing CPG brands in America. 

Tune into the episode now. Also available on Spotify and Apple Podcasts.