I’m Marty Caballero, part of the Editorial team at BevNET, and I’m excited to invite you to become an Insider! If you’re looking to gain a competitive edge in the food, beverage, or beer industries, becoming a BevNET & Nosh Insider is your key to staying at the forefront of the field.

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Last night on a Hollywood rooftop, another tequila brand was born into the world. 

Loca Loka, spearheaded by a Bollywood film star and a composer, made its L.A. debut in the first stop of a four-city tour aimed at earning Indian-American support for the new brand. Entrepreneur and co-founder Harsha Vadlamudi said that they’re “trying to open up a new market segment altogether” by targeting the Indian-American diaspora, versus competing against big names for the general tequila drinker. 

There is news pop-ing up everywhere today (and that’s not even including a certain ownership change for Pop-Tarts). 

✨ GoodPop has reformulated and refreshed the look of its kid-positioned sparkling water. The new recipe features more fruit juice and the bolder branding is paired with an exclusive 15-can club pack that is launching in Costco locations in Los Angeles and the Northeast.

🇨🇦 The land of maple is finally getting a taste of poppi. The next-gen soda brand has crossed the northern border with four flavors – Strawberry Lemon, Orange, Classic Cola and Doc Pop – and is now available in Canada hitting shelves of retailers including Loblaws, Real Canadian Superstore, Metro, Save on Foods, Maxi, Safeway, and Costco. The modern soft drink will launch additional varieties in the coming months.

🥤 Just three months after its debut, Happypop has repackaged its better-for-you soda, tapping consultant Fred Hart to rework the label design to better communicate the brand’s mood-boosting, energy-inducing value proposition. The no-added sugar drinks contain 90 mg of velvet bean (L-Dopa) adaptogens and 100 mg of caffeine.

Go Deeper: Read how a TikTok mix-up led to an unexpected sales boost for Happypop

• A review of Nutcase
• More fuel thrown of the fiery family feud at Lifeway 
• A new ruling on post-production patents derived from a 1829 precedent 

Since Drizly's closure in March '24, Instacart has become the top choice for Alcohol shoppers, with whiskey among its top products. Explore MikMak's 2024 Instacart Benchmarks and Insights Report for key insights on social platforms, consumer preferences, and effective marketing strategies. Learn more

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