A quick Google search for “postpartum nutrition snacks” will result in endless pages of mommy blogs touting “57 nourishing and delicious” recipes spanning different iterations of energy balls, smoothies and avocado toast creations. No hate, but for those with a newborn in tow, there’s not always time (or energy) for endless scratch cooking. A handful of Reddit threads will also present themselves in the mix. Some of the most popular comments make suggestions for “things you can eat with one hand,” naming Uncrustables, beef jerky sticks, protein bars and smoothie pouches, among other items. But in the world of CPG – where there is seemingly a functional food for every need-state (pickle juice as a sports supplement, anyone?) and plenty of products working to appeal to women – where are the items designed to specifically support women’s health? This week, Mamala Organics debuted to take on the challenge. And the company has already outpaced its initial sales goal three-fold. Insiders can access the full launch story on Nosh. |