For early stage CPG food brands, navigating the inner workings of selling into retail can easily lead to disaster. Golden Thread CPG wants to be their guide. The new broker and sales planning firm, created by Rachelle Lynch, is aiming to ease that transition through a range of á la carte services.

Become an Insider to learn more about Golden Thread's approach.

Danone will divest premium dairy brands Horizon Organic and Wallaby after signing an agreement to sell the businesses to California-based private equity firm Platinum Equity. Danone previously announced in January 2023 it was looking to sell both businesses and exit the organic dairy category in the U.S.

• Horizon Organic, which was founded in 1991, was acquired by Danone in 2016 as part of its $12.5 billion purchase of WhiteWave Foods. 
• The decision is a part of Danone’s ongoing portfolio review and asset rotation program, which began in March 2022.
• Platinum Equity manages a portfolio of assets collectively worth over $47 billion, including food businesses like European biscuits maker Biscuit International and seafood provider Iberconsa.

Read the full story on NOSH.

Mezcla has raised $4 million in a round led by Dream Ventures and Santatera Capital. Dream Ventures founder and CEO Richard Blankenship and Santatera Capital managing partner Alejandro Gonzalez have joined Mezcla’s board as part of the deal. 

Become an Insider to learn where the three-year-old bar brand plans to put the new capital to work.

Over the course of decade-old Feel Good Foods’ journey through the gluten-free frozen food category, the brand has launched 26 products and found shelf space in over 17,000 doors nationwide. Now it has unveiled a new look and expanded innovation to continue tapping new consumers.

🆕 As it eyes growth in club and conventional stores, Feel Good Foods revamped its packaging to highlight its yellow and purple color scheme with a bolder design and larger fonts.

🥟 The brand has started the year with a larger pack (18 oz.) for its hero potstickers product and made its first foray into burritos with five varieties. Soon it will release soup dumplings too.

🛒 Co-founder and CEO Vanessa Philips hopes to grow the brand in club stores with the larger formats and new products.

Check out the full story on NOSH for more details on how Feel Good Foods aims to execute these plans. 

• New hires at Dora's Naturals
• Full details on Mezcla's new investment

Become an Insider to read all the details & receive exclusive content.