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| DAILY BRIEFING: LITE EDITION | | A preview of today's news & insights for the beer industry. |
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| 🚨 What You're Missing 🚨 | | | Ghostfish Brewing has big plans for its gluten-free beers, and now it has the space to execute them. The company has purchased the brewing assets of a 26,000 sq. ft. space in Seattle, which formerly housed Pike Brewing’s production.
Brewbound editor Justin Kendall spoke to Ghostfish co-founder and co-owner Brian Thiel about how the deal came together, and what Ghostfish is up to next. Brewbound Insiders are getting all the details. In today’s Brewbound Insider Newsletter and on Brewbound.com, Insiders are also reading about: - A sales org shakeup at Molson Coors;
- BevNET Live LA Day 1 highlights;
- Positive Thanksgiving scans from Circana;
- A distributor deal in PA;
- Swirling Anchor rumors in San Francisco;
- And why JuneShine is “full steam ahead” on intoxicating hemp beverages.
Insiders also have access to the Brewbound Newsletter Archive, including previous newsletter-exclusive Insider content. Become a Brewbound Insider today! Or, be in the know on all food and beverage news from Brewbound, BevNET and NOSH with Insider All Access. |
| | Today's Top Story | | | | Dedicated gluten-free beer maker Ghostfish Brewing has purchased the brewing assets of the former Pike Brewing production facility in Seattle, acquiring the lease for the 26,000 sq. ft. space from Fremont Brewing. Ghostfish co-founder and co-owner Brian Thiel called the purchase and planned move “a major milestone” toward the company’s goal of becoming the largest dedicated gluten-free brewery in North America. Insiders can read more about Ghostfish’s plans here. |
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| Save the Date | | | Brewbound Live takes place this Wednesday, December 10 (TOMORROW) and Thursday, December 11 in LA. Nearly every corner of beer and bev-alc will be represented, from iconic craft breweries to fast-growing RTD and NA brands. Join New Belgium, Firestone Walker, Lawson’s Finest, Whole Foods, Breakthru Beverage, Alaskan Brewing Co., Karl Strauss, Garage Beer, TALEA, Blake’s, ExtraMile Convenience, and more. If you’ve been thinking about attending, now is the time to lock in your spot. |
| | Brewbound Headlines | | | | Day 1 of BevNET Live LA 2025 served as the platform to discuss some of the major beverage deals that have made headlines this year, including conversations with the leaders of Poppi and Health-Ade Kombucha to learn how they steered their businesses to an exit.
Check out highlights from the day here. And keep up with Day 2 at BevNET.com with our free livestream.
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| | | | | Molson Coors told distributors last week it would disband its Northeast region and close the region’s NJ office. The company plans to fold “all frontline distributor- or retailer-facing roles” into an expanded East region, keeping those roles intact, according to a memo sent to company partners by president of U.S. sales Brian Feiro, and obtained by Brewbound.
The move will bring Molson Coors’ sales regions from 5 to 4: East (formerly Northeast and Southeast), Great Lakes, South Central and West.
Insiders can read more about the leaders and states in each region, as well as catch up on Molson Coors’ recent changes since CEO Rahul Goyal was promoted earlier this fall. |
| | Data Dive | | | | Thanksgiving helped bev-alc maintain its positive growth trajectory – at least compared to earlier this fall – Circana EVP, BevAl Scott Scanlon shared in this week’s off-premise scans report.
Total bev-alc dollar sales for the final week of November (data ending November 30) were up 14% compared to the prior week, reaching nearly $1.55 million. The industry remained in the red YoY in both dollar sales (-1.9%) and volume (-2.8%). Insiders can dive deeper into the data. |
| | ICYMI | | | | Pabst Brewing has eliminated an undisclosed number of jobs, a spokesperson confirmed to Brewbound. Although rumors swirled over the weekend that the cuts could amount to as much as 40% of Pabst’s workforce, the spokesperson said those estimates were more than double the actual impact. Insiders can read more about the restructure, check out Pabst’s most recent scan data and learn about the company’s attempt to downsize its office. |
| | Now Hiring | | | | | | 👋 That's all for today's Brewbound Newsletter | |
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