Plus, Liquid Death’s new investor, ready-to-drink updates, Santatera talks investment approach͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
 
 
September 10, 2025
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📰 Today's Top Story

🛣️ PATH Sets Course for Profit

🛣️ PATH Sets Course for Profit
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Brad Avery

Senior Reporter

PATH looks to be on the right track.

The aluminum bottled water brand claims it’s on course for break-even revenue this year, or early next year at the latest, as it is “rapidly approaching” a nine figure annual run rate.

That’s particularly impressive for a brand that encourages consumers to reuse their bottles. Co-founder and CEO Shadi Bakour told BevNET how the business did it.

Insiders can access the full story.

 

👉🏼 What You Need to Know 👈🏼

🏈 Liquid Death’s New Sporty Investor

Liquid Death has traditionally been associated with music and attention-grabbing marketing stunts, but a new “seven-figure” investor will likely bring more visibility for the brand among professional sports fans.

Insiders can access the full article for all of the details.

 

🍊 Cointreau Enters Ready-to-Serve

Orange liqueur Cointreau is stepping out of the backbar shadows and into the spotlight with its first ready-to-serve (RTS) line. 

Become an Insider for all of the category context.

 

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🎙️ Now Streaming: The Nombase Podcast

🔍 Santatera Invests in Flavor, Not Fads. Here’s What They Look For.

🔍 Santatera Invests in Flavor, Not Fads. Here’s What They Look For.

Alejandro González, managing partner of Redwood Group and Santatera Capital, explains how the fund chooses which food and beverage brands to back. He outlines why flavor matters most, what healthy margins look like, and how distribution drives growth. 

González also shares how Santatera supports founders with research, recruiting, governance, and supply chain expertise. He discusses what an ideal exit looks like for the fund and gives an inside look at why they recently invested in Sunnie, an allergen-free snack brand.

Tune into the episode here. Also available on Spotify and Apple Podcasts.

 
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