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• Inside Proxies’ plan to revive Avec’s recipes and ramp up retail gains
• Details on Tractor’s first-ever retail launch
• A major update in the tariff situation surrounding Brazilian coffee

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Insiders also gain access to the Newsletter Archive, including all previous Insider-only editions.

Curious what's making waves? #WaterTok buzz, flavor-led buying, and a surge of launches are putting water center stage. Think nostalgic twists, botanical infusions, and exotic-tropical blends with less sugar. Learn how flavor-first builds are redefining hydration and opening new opportunities. Learn more

Brands can fail for many reasons, and quite often the quality of the product itself has nothing to do with it.

So when a premium non-alc beverage business like Avec hangs it up – the brand is currently being dissolved after shuttering last year – it’s a shame to see a quality drink leave the market. And that’s certainly what the team at fellow adult NA brand Proxies felt when they acquired the defunct company’s assets this year.

Insiders can access the full story.

Today, Friday Nov. 21, is the last day to submit nominations for BevNET's 2025 Spirits Awards.

You can nominate companies, products, and individuals across all Spirits Awards categories, including RTD cocktails, NA spirits, leadership recognitions, and more. Submitting a nomination guarantees full consideration by our selection committee and placement on the official nominee list.

⏩ Submit as many nominations as you’d like for your company or your clients by end of day today.

The holidays are upon us and the weather is getting colder, so what better time to brew up a hot pot of coffee and try out a new flavored creamer for your seasonal enjoyment? 

In this week’s new products gallery we cover a Harry Potter collaboration with Coffee mate, new launches from Too Good & Co. and Pop & Bottle, as well as other non-coffee innovations from Monster Energy, JAMU and more.

🆓 Check out the full gallery here.

Start your 2026 with fresh inspiration, connections, and suppliers. SFA's new first-of-the-year event delivers everything you want from a trade show and more, with networking and sampling both within and beyond the Convention Center. Check registration off your to-do list today. Learn more

It’s not often that the genesis for a ready-to-drink (RTD) cocktail happens beyond a bar or a boardroom, but, in the case of Shake Up Cocktails, inspiration struck at a Midwest state fair. 

Become an Insider for all of the details.

Here’s a look at leading headlines from around the beverage industry. Insiders get access to the full story.

1. Suja Files For IPO
2. BUM Energy Expands Sales Team Ahead of 2026 Retail Rollouts
3. BeatBox Explores $700M Sale To Anheuser-Busch InBev
4. Manna Beverages Sells Former NorCal Plant to Redwood Beverage
5. Aplós Closes $5M To Fuel Expansion

Looking to make more data-based decisions for your business? The Nombase Data Hub is your centralized resource for food, beverage, and beer industry reports, available exclusively to Insiders.

📊 Gain access to reports built from consumer insights, social listening, scan data, and on-premise surveys.

Unlock the full archive here.

Brand collaborations are becoming one of the most effective growth levers in CPG.

In this episode, the team breaks down why co-branded products are becoming a core strategy for food and beverage brands, what separates meaningful partnerships from gimmicks, and how leaders like Grillo’s, Fly By Jing, Graza, and Liquid Death are using them to drive awareness, trial, and category expansion.

Tune into the episode here. Also available on Spotify and Apple Podcasts.