Plus, Poppi goes full circle, an influential investor for Gorgie, Coke and Costa update͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
 
 
BevnetDecember 16, 2025
DAILY BRIEFING: LITE EDITION
A preview of today's news & insights for the beverage industry.

🚨 What You're Missing Inside 🚨

You’re reading the Lite Edition, a snapshot of BevNET’s full Daily Briefing for Insider members.

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Insiders also gain access to the Newsletter Archive, including all previous Insider-only editions.

 

📰 Today's Top Story

🫧 Hot Fizz: Soda Shakes Up Sparkling

🫧 Hot Fizz: Soda Shakes Up Sparkling
Martín Caballero's profile picture

Martín Caballero

Managing Editor, BevNET

Soda may be the best thing that’s happened to sparkling water in years. 

That may sound counterintuitive, but hang with me for a minute. Sparkling water’s ascendancy over the past decade was inspired in large part by a backlash against legacy CSDs as names like LaCroix, Spindrift, Polar and others rose to claim the mantle for zero-calorie, better-for-you bubbly refreshment. 

But now that (modern, mind you) soda is back in vogue, will that cramp sparkling water’s style?

Read the full story in BevNET magazine.

 

Beyond “One-Size-Fits-All”: How Women are Shaping the Next Wave of Functional Beverages

Sponsored message from BevSource
Beyond “One-Size-Fits-All”: How Women are Shaping the Next Wave of Functional Beverages

Women are powerful drivers of wellness demand, yet half say today’s beverage options fall short. That’s a big opportunity for brands ready to move beyond “one-size-fits-all.” See where women’s wellness innovation is headed—and how BevSource can help you capture the opportunity. Learn more

👉🏼 What You Need to Know 👈🏼

⏪ BevNET Live Replay: Poppi Goes Full Circle

⏪ BevNET Live Replay: Poppi Goes Full Circle

If you missed BevNET Live Winter 2025, or just want to relive it, we’ve got you covered.

Here’s a look at the show’s opening session with Poppi co-founders Allison and Stephen Ellsworth.

The duo sat down to discuss how they approached the various stages of Poppi’s growth, leading up to its nearly $2 billion exit to PepsiCo.

They touched on why ensuring their team was taken care of in the acquisition process was a necessity, how a digital first presence helps brands to “build community everywhere,” and why they would both be more than happy to once again let someone else be the CEO in any future venture.

Insiders can watch the full discussion here.

 

🥃 Spirits: WhistlePig Vault, Still G.I.N. Tags Martha Stewart

In spirits marketing this winter, Sun Cruiser tapped its first athlete partner, Still G.I.N. recruited a familiar face, and WhistlePig turned a historic bank into an experiential whiskey hub. 

Become an Insider for all of the details.

 

📰 Trending Headlines

Here’s a look at leading headlines from around the beverage industry. Insiders get access to the full story.

  1. PepsiCo and Walmart Colluded on Pricing, Alleges Unsealed FTC Complaint
  2. Thrive Market Drops Alcohol, Bets Big on Adult NA with 100+ SKU Expansion
  3. Taste & Nutrition Drive Consumers Back to Dairy by Way of A2/A2
  4. Coca-Cola Reveals CEO Succession Plan
  5. Can Kombucha Reclaim Its Edge Amid the Digestive Health Boom?
 

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You don’t have access to these perks yet, but you could. Become a BevNET & Nosh Insider.

 

🎙️ Taste Radio: Archer’s Aim: $300M In Sales

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Archer founder & CEO Eugene Kang shares how disciplined execution, vertical integration and precisely timed innovation transformed the upstart jerky brand into one of the fastest-growing CPG companies in the U.S. 

He talks about how Archer positioned itself ahead of explosive trends and built durable partnerships with retailers, and why patience and long-term thinking are critical traits for founders.

Tune into the episode here. Also available on Spotify and Apple Podcasts.

 
That's all for today's Daily Briefing: Lite Edition. We'll be back in your inbox tomorrow.

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