🚨 What You're Missing Inside 🚨 |
You’re reading the Lite Edition, a snapshot of BevNET’s full Daily Briefing for Insider members. Upgrade to BevNET & Nosh Insider, our all-in-one membership for exclusive insights, data reports, and on-demand CPG video courses, to get the full Daily Briefing and unlock Insider-only content such as: Explore Insider Member Benefits Insiders also gain access to the Newsletter Archive, including all previous Insider-only editions. |
|
|
📰 Today's Top Story |
| | | Soda may be the best thing that’s happened to sparkling water in years. That may sound counterintuitive, but hang with me for a minute. Sparkling water’s ascendancy over the past decade was inspired in large part by a backlash against legacy CSDs as names like LaCroix, Spindrift, Polar and others rose to claim the mantle for zero-calorie, better-for-you bubbly refreshment. But now that (modern, mind you) soda is back in vogue, will that cramp sparkling water’s style? Read the full story in BevNET magazine. |
|
|
| | Sponsored message from BevSource | | Women are powerful drivers of wellness demand, yet half say today’s beverage options fall short. That’s a big opportunity for brands ready to move beyond “one-size-fits-all.” See where women’s wellness innovation is headed—and how BevSource can help you capture the opportunity.
Learn more
|
|
👉🏼 What You Need to Know 👈🏼 |
| | If you missed BevNET Live Winter 2025, or just want to relive it, we’ve got you covered. Here’s a look at the show’s opening session with Poppi co-founders Allison and Stephen Ellsworth. The duo sat down to discuss how they approached the various stages of Poppi’s growth, leading up to its nearly $2 billion exit to PepsiCo. They touched on why ensuring their team was taken care of in the acquisition process was a necessity, how a digital first presence helps brands to “build community everywhere,” and why they would both be more than happy to once again let someone else be the CEO in any future venture. Insiders can watch the full discussion here. |
|
|
| In spirits marketing this winter, Sun Cruiser tapped its first athlete partner, Still G.I.N. recruited a familiar face, and WhistlePig turned a historic bank into an experiential whiskey hub. Become an Insider for all of the details. |
|
|
|
|
| What you get with Insider: - In-depth reporting on BevNET.com and Nosh.com, not just the highlights
- Curated daily newsletters that cut through the noise
- Data reports that allow you to benchmark, strategize and lead
- Insider-only discounts on BevNET Live, Nosh Live, and job board postings
You don’t have access to these perks yet, but you could. Become a BevNET & Nosh Insider. |
|
|
🎙️ Taste Radio: Archer’s Aim: $300M In Sales |
| Archer founder & CEO Eugene Kang shares how disciplined execution, vertical integration and precisely timed innovation transformed the upstart jerky brand into one of the fastest-growing CPG companies in the U.S. He talks about how Archer positioned itself ahead of explosive trends and built durable partnerships with retailers, and why patience and long-term thinking are critical traits for founders. Tune into the episode here. Also available on Spotify and Apple Podcasts. |
|
|
That's all for today's Daily Briefing: Lite Edition. We'll be back in your inbox tomorrow.
Stay in the know across food, beverage, beer and spirits. Explore BevNET’s full lineup of newsletters and never miss the latest news, insights and trends. - Nosh delivers daily food industry insights
- Brewbound sends daily beer and beyond updates
- Spirits is a free, bi-weekly digest of spirits sector news
Still not satisfied? Check out the Nombase data hub, CPG directory, jobs board, podcast and newswire. Sign up for the Nombase newsletter here.
Have a tip to share? Reach out to Adrianne (Assistant Managing Editor, Newsletters) at adeluca@bevnet.com. |
|