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Fiber and protein are impacting nearly every corner of food and beverage these days, including the pasta category. 

While an increasing number of better-for-you brands are muscling into the category (see: Egglife and Hero), one startup has maintained a strong foothold for years: Banza. The chickpea-based brand, which is celebrating 11 years in business, is currently the No. 5 pasta brand in the U.S., trailing only legacy brands like Barilla and Ronzino. How did it rise to the top?

🎁 Gift Link! Read the full story here – even if you’re not yet an Insider. 

Join the specialty food community in sunny San Diego, January 11-13, for Winter FancyFaire* 2026. Your show badge is your ticket to sampling exhibitor products and networking across the city on the official Campus Tasting Trail activation. Learn more and get your badge today! Learn more

🚨 We’re just 21 days away from Nosh Live (Dec. 4–5 in L.A.) and the hotel room block is almost sold out!

Only a few discounted rooms remain, and registration is filling fast. Join hundreds of food founders, investors, retailers, and operators.

If you’re planning to attend, now’s the time to lock in your spot (and your stay).

🎟️ Register now: noshlive.com

The Nosh team reviews TIPS Potato Chips cooked in beef tallow and Grillo's Thickles thick-cut pickles.

We are sharing our takes on taste and texture, packaging and positioning and opportunities for improvement.

Check out our tasting notes on Nosh.

Want your product reviewed? Send an email to mwatrous@nosh.com.

Smash Foods has closed a seven-figure funding round to expand availability of its superfood spreads and snacks.

Become an Insider for all of the details.

Gopuff announced today it has raised $250 million in new funding as it enters its “strongest financial position in company history,” the company said. 

Insiders can access the full funding details.

Here’s a look at leading headlines from around the food industry. Insiders get access to the full story.

1. ‘Non-UPF Verified’ Standard Aims to Rebuild Trust in Processed Foods
2. TreeHouse Foods Acquired In $2.9 Billion Deal
3. TikTok and Tariffs Stoke Supply Chain Tension
4. Mission MightyMe Secures Walmart Support For Allergen Puffs
5. Miyoko Schinner Wants Her Name, and the Food System, Back

You’ve sampled the headlines. Want the full story? BevNET & Nosh Insider allows you to dive deep into market shifts, brand strategies, competitive benchmarks, and more. It’s how the most successful food and beverage operators stay one step ahead.

This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard chat about the acquisition of TreeHouse Foods, the regulatory outlook for hemp beverages, a new verification standard for non-ultraprocessed foods, and Lucky Energy’s latest funding round.

Click here to listen to this week’s episode. Also available on Spotify and Apple Podcasts.

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