The alleged drains on bev-alc in recent years have been well-documented, but consumers’ perceived value for price may not be mentioned as much as the others, and suppliers can learn from drinkers’ opinions on the matter, according to a recent study from the Deloitte Consumer Industry Center. Deloitte wrote: “As inflation peaked in 2022, price and value perceptions eroded – not only in the consumer products industry where alcohol production resides, but also in the stores, bars and restaurants where alcohol is sold. Since then, consumer perceptions haven’t recovered, even though inflation has moderated. What’s emerged – and may endure – is a value-seeking mindset.” Deloitte surveyed 33,000 consumers and asked them to consider “price and value favorability” for nearly 70 brands in 2 groups: beer and RTDs; and liquor and liqueur. Brands that overperformed were designated More Value for Price (MVP), while those that met expectations were Anticipated Value for Price (AVP) and brands that underperformed were Less Value for Price (LVP). Beer and RTDs contained more MVPs (16) than liquor and liqueur (11), and its MVPs outnumbered AVPs (11) and LVPs (12) by a wider margin than its spirits counterparts (8 each for AVPs and LVPs). 🎁 Not an Insider? Enjoy this Gift Link to keep reading! | 
