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Ross Pomerantz has been lampooning the tech business world he worked in for over a decade under his comedic social content business Corporate Bro.

But the comedian is dead serious about his latest project: A canned cold brew coffee brand named Dialed targeted towards working professionals. Well, not that serious.

What He Said: “You’ve seen the playbook: slap your face on some white-label juice, post about it three times, disappear, apologize on a podcast two years later,” Pomerantz wrote on LinkedIn when he announced the brand earlier this month. 

But have no fear: “That’s not this,” he adds.

We connected with Pomerantz last week to learn more about the new brand, which is launching in October online. 

• To date, he’s invested $80,000 of his own money into the project and he’s working with seasoned CPG industry advisors to build the business properly.

Bitter Reality: RTD Coffee has been struggling.U.S. retail dollar sales for RTD iced coffees and cappuccinos fell 1.4% in the 52-week period ending April 19, 2026, per Circana.

• However, cold brew coffee is still on the rise, growing 9.7% in the same period, buoyed by strong sales for La Colombe (up 98.1%).

Read the full story and analysis on BevNET.

Refillable aluminum bottle brand PATH has secured an undisclosed new investment led by Agility Ventures, as the brand looks globally for growth opportunities. Read the story.

Morales Beverage Group (MBG), the distribution arm of Mexcor International, has signed a letter of intent (LOI) to acquire Republic National Distributing Company’s (RNDC) Indiana assets and operations, the companies announced today. The deal would add a sixth state to MBG’s distribution footprint. Read the story.

Axum Capital's managing partner Muhsin Muhammad shares insight on the private equity firm's investment strategy in health and wellness. Read the story.

You’re seeing the surface. Insider members get the full story.

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If staying ahead is part of your job, this is your silver bullet.

Keep an eye on the competition. Check out where distribution deals are happening, and why. 

🫖 Saint James’ new Yerba Mate line will roll out to select Albertsons and Kroger banners such as Tom Thumb, Mariano’s and Pavilions. It is expected to be in more than 7,500 retail doors by the end of the year. Read the full launch story

🧠 Momentous’ supplement products are now available on shelves in nearly 600 Target locations across the United States. The products will reach all stores by October. Get all of the details

🛒 Shonen Soda, a Japanese-inspired cream soda brand, is marking its first major national retail chain expansion with a roll out to 1,500 Five Below stores across the country. Check out all the details

Want even more? Check out the latest distribution roundup on BevNET.

On the podcast, the team discusses the top trends at Newtopia Now, Acosta Group's inflation report and shareholder rebellions in beverage.

Listen to the episode now.