You’re reading the Lite Edition, a snapshot of BevNET’s full Daily Briefing for Insider members.

Upgrade to BevNET & Nosh Insider, our all-in-one membership for exclusive insights, data reports, and on-demand CPG video courses, to get the full Daily Briefing and unlock Insider-only content such as:

• How the Highpour team is positioning as a “one-for-one” cocktail swap
• BevNET’s Top Stories from 2025
• The latest Nielsen numbers detailing end of year Non-Alc beverage sales

Explore Insider Member Benefits

Insiders also gain access to the Newsletter Archive, including all previous Insider-only editions.

The team of experienced alcohol industry execs behind Highpour believe hemp-derived THC drinks should be running towards booze, rather than trying to avoid it. 

Insiders can access the full story.

We are kicking off the year with a relaxation duo including a new holiday martini from Recess Zero Proof and low-dose cannabis-infused drinks from Dad Grass. 

📝 Check out all of our tasting notes here.  

To submit your beverage product to BevNET for review, click here. And to browse past reviews, check the archive here.

Building to an exit is the main goal for many brands, but building a business to last can be far more important to long term success.

That’s the approach of The Outlier Initiative, whose founder Courtney O’Brien took the stage at BevNET Live in Los Angeles last month to outline how she helps brands focus on their core propositions, with long-term growth as the north star rather than smaller short-term gains.

Insiders can watch the full replay video.

Here’s a look at leading headlines from around the beverage industry. Insiders get access to the full story.

1. Barebells Doubles Down On Protein Drinks
2. Lemon Perfect Nets Fresh $9.7M
3. Hemp Brand Leaders Talk Battle Plans for 2026
4. Skinergy Merges Beauty and Energy With Caffeine-Powered Collagen Drink
5. Casket Maker Goes from Coffins to Caffeine with Energy Drink Launch

What you get with Insider: 

• In-depth reporting on BevNET.com and Nosh.com, not just the highlights
• Curated daily newsletters that cut through the noise 
• Data reports that allow you to benchmark, strategize and lead 
• Insider-only discounts on BevNET Live, Nosh Live, and job board postings

You don’t have access to these perks yet, but you could. Become a BevNET & Nosh Insider.

On location at BevNET Live L.A. 2025, actor and investor Ryan Phillippe – attending alongside Pretty Tasty co-founder Scarlett Leung – explains why functional beverages, credible health benefits, and shelf-grabbing design are the factors that separate forgettable brands from the next breakout hit.

Tune into the episode here. Also available on Spotify and Apple Podcasts.