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• The logistics of building a beverage brand both on and off-island
• A sample of this week’s new products
• Inside the renewed partnership between a Friends star’s and leading hydration player

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Beverage founders know that shipping liquid is an expensive endeavor. But doing it from the Hawaiian Islands is exponentially more challenging.

For Hawaiian Soda Co. the prospect of moving to the mainland was not part of the business’ initial plan when it launched into retail in 2023. Soon after securing a retail partnership on the islands, the better-for-you soda brand found demand was growing on the mainland too.

Insiders can access the full story to learn how the regional soda business is now scaling as a recognizable name in the modern soda set. 

This week at BevNET we rounded up two new releases from sparkling coffee startup Fuzzee and THC cocktail specialists Nowadays.

Then, we chronicled our thoughts with each swig, highlighting aspects of the brand, liquid and product positioning that stood out and things the company could consider for next time. 

🆓 Check out this week’s review roundup on BevNET.

To submit your beverage product to BevNET for review, click here. And to browse past reviews, check the archive here.

“Moderate caffeine” and “hydration” aren’t typically attributes the everyday consumer associates with energy drinks. But Huxley is hoping to change.

Insiders can access the full interview to understand the brand’s approach to the market. 

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Quest Nutrition, OWYN and Atkins’ parent company highlighted the continued expansion of its high-protein shakes, bars and baked goods while it works on a turnaround for that latter brand, Simply Good Foods said in a Q3 earnings report Thursday. 

Become an Insider for all of the details.

Could plastic packaging be the next target on MAHA’s hit list? Have we reached peak chili crisp? Has Dubai chocolate already jumped the shark? 

The hosts dig in and debate, then spotlight a new $450 million fund that’s fueling emerging food and beverage brands. They also sit down with Tara Lindley of High West, who talks about how the revered whiskey brand balances innovation with market demand.

Tune into the episode now. Also available on Spotify and Apple Podcasts.