Plus, Casamigos team enters RTDs, Create’s $20M, Taste Radio, Bai beats ‘artificial’ case͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
 
 
BevnetMarch 31, 2026
DAILY BRIEFING: LITE EDITION
A preview of today's news & insights for the beverage industry.
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📰 Big Today In Beverage

Q Mixers Moves To Tap The Little Treat Occasion

Q Mixers Moves To Tap The Little Treat Occasion
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Brad Avery

Senior Reporter

It doesn’t matter how old you are… who doesn’t like a little treat?

That’s the goal of Q Mixers’ latest innovation, Q Refreshers, according to CEO Betsy Frost: meeting the “little treat” occasion. 

Unlock the full story with BevNET & Nosh Insider

 

👉🏼 The News You Need 👈🏼

🍋‍🟩 Former Casamigos Team Says ‘Why Not’ To RTD

The former executive team behind Casamigos (excluding its celebrity owners) are making another go at a trending category, although they’re a little late to the party. 

Continue reading the full breakdown with Insider access

 

💰 Create Nabs $20M

Create is moving upstream into powdered products at a time most supplement brands are moving into gummies. 

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🤝 Wisconsin Brands Unite

Another Wisconsin-based distiller and brewer is expanding production into hot industries, this time with an acquisition. 

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📰 Trending Headlines

Here’s a look at leading headlines from around the beverage industry. Go beyond the headlines with Insiders access.

  1. Why Costco’s New Energy Drink Shook Celsius Stock

  2. Once Upon a Coconut Acquires Punch’d Energy

  3. Constellation Brands Agrees To Acquire HOPWTR

  4. Brown-Forman, Pernod Ricard Confirm Discussions

  5. Hemp Industry Braces for Last Minute Action, Worst Case Scenarios, on Looming Ban

 

🎙️ Taste Radio: $7K to 10,000 Stores

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How did two 20-something founders turn a $7,000 investment into one of the fastest-growing brands in CPG, now selling one unit every three seconds? It started with a deceptively simple idea, relentless sampling, meticulous planning and a confident bet that protein ice cream could outshine the biggest names in the game.

Tune into the episode here. Also available on Spotify and Apple Podcasts.

 
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