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Attempting to separate fact from fiction in a short seller report is a dangerous pastime, no doubt.

Indeed, last week’s NINGI Research report on Vita Coco does all but light the final match after dousing the coconut water company in flammable rhetoric, concluding after an incendiary 20 pages that “we don’t see why anyone should bet on this horse.” They may be yelling “fire,” but is there smoke yet? Insiders can access the full analysis.

Nixie Beverage Company raised a $26.9 million investment with Invus managing director Evren Bilimer joining the brand’s board, according to an SEC Form D filing. Become an Insider to get all of the details.

Go beyond the headlines with exclusive access to our editorial team’s insights and hot takes on the latest in food and beverage. As an Insider, you’ll unlock premium newsletter content and archives along with deeper coverage on BevNET.com and Nosh.com. Plus, enjoy event and job listing discounts, along with exclusive Insider perks on Nombase, our digital community and directory for CPG professionals. Join now.

Organigram is the latest Canadian cannabis company to target the U.S. hemp-derived THC beverage space with the acquisition of Ontario-based Collective Project. Insiders can get all of the insight on what this means for the hemp-derived THC beverage category.

Kevin McCray, the co-founder behind groundbreaking brand Kevin's Natural Foods, reveals the strategic playbook that propelled his namesake brand to an $800 million acquisition by Mars, Inc. in 2023, and how he's applying those same winning principles to his latest CPG venture, Wild Fox Foods.

Listen to the episode now. Also available on Spotify and Apple Podcasts.