Plus, data firms tell brewers to focus on what's working ...͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
 
 
BrewboundAugust 22, 2025
DAILY BRIEFING: LITE EDITION
A preview of today's news & insights for the beer industry.

🚨 What You're Missing 🚨

🔐 BrewDog Co-Founder Exits, NIQ & CGA Say Lean Into What’s Working and Pumpkin Creeps into Stores

🔐 BrewDog Co-Founder Exits, NIQ & CGA Say Lean Into What’s Working and Pumpkin Creeps into Stores

BrewDog co-founder Martin Dickie is officially exiting the Scottish craft brewer, according to multiple reports. Dickie’s departure comes amid growing turmoil for BrewDog in the UK as the company struggles to return to profitability, and follows fellow co-founder James Watt’s departure as CEO. Brewbound managing editor Jessica Infante recaps the latest at BrewDog.

In the full edition of the Brewbound Newsletter and on Brewbound.com, Insiders are reading about: 

  • NIQ and CGA’s advice amid moderation trends;
  • Beyond beer trends through early August;
  • Stateside’s big Philly sponsorship deal;
  • Highland Brewing’s $13K donation to hospitality workers;
  • Weathered Souls’ co-founder Marcus Baskerville’s next move;
  • And pumpkin’s seasonal creep. 

Insiders also have access to the Brewbound Newsletter Archive, including previous newsletter-exclusive Insider content.

Become a Brewbound Insider today!

Or, be in the know on all food and beverage news from Brewbound, BevNET and NOSH with Insider All Access.

 

Today's Top Story

🐕 BrewDog Co-Founder Martin Dickie Resigns Abruptly

🐕 BrewDog Co-Founder Martin Dickie Resigns Abruptly
Jessica Infante's profile picture

Jessica Infante

Managing Editor, Brewbound

BrewDog co-founder Martin Dickie has departed the Scottish brewery, several news outlets have reported. An unnamed worker characterized Dickie’s departure to The National as “out of the blue.”

Dickie wrote in an email to staff obtained by The National: “This business has been my life for the last 18 years and I have enjoyed (almost) every minute. I have been inspired by and loved working with and learning from so many interesting people who have worked in our business over the years from all over the world."

This is the most recent in a string of c-suite departures in the past year-plus. James Watt, who co-founded the brewery with Dickie in 2007, resigned from his role as CEO in May 2024. Watt’s later years leading the brewery were marred by allegations of inappropriate behavior toward female employees and other elements of workplace toxicity revealed in a 2022 BBC documentary.

Insiders can read more about BrewDog’s global presence and catch up on changes BrewDog USA has made in recent months. 

 

Data Dive

📊 NIQ & CGA: ‘Lean Into What’s Working’ Amid Moderation Trends

📊 NIQ & CGA: ‘Lean Into What’s Working’ Amid Moderation Trends
Justin Kendall's profile picture

Justin Kendall

Editor, Brewbound

If last week’s Gallup survey suggesting Americans are drinking less has you ready to hit the panic button, maybe back away.

Although there are declines in consumers' expressed drinking behaviors, market research firm NIQ notes several opportunity areas for suppliers, retailers and on-premise operators. 

Insiders can read more from NIQ, including stats on the number of households purchasing alcoholic beverages at off-premise retailers, how much the average bev-alc buying households spend annually and how adult non-alc offerings are helping create occasions.

 

📈 Spirits RTDs, Cider Buck Bev-Alc Sales Slump

📈 Spirits RTDs, Cider Buck Bev-Alc Sales Slump
Ferron Salniker's profile picture

Ferron Salniker

Editor, Spirits

Craving more data? BevNET spirits editor Ferron Salniker dove into beyond beer trends and recent analysis of NIQ data from Goldman Sachs Equity Research. 

Bev-alc sales continued to decline in the 2-week period (L2W) ending August 9, although some segments are still enjoying a slight summer boost, according to the report.

Insiders can dive deeper into the numbers here

 

ICYMI

🎙️ Rupee Beer Poised for Indian Cuisine’s Breakout Moment

🎙️ Rupee Beer Poised for Indian Cuisine’s Breakout Moment

Rupee Beer founders Van and Sumit Sharma believe they’re ready to meet Indian cuisine’s moment

On the latest edition of the Brewbound Podcast, the brothers share their journey of launching the Indian American beer brand during the COVID-19 pandemic as an add-on purchase at their family’s restaurant. Today, Rupee has expanded distribution to 18 states – most recently California – and the Sharmas are readying for an “explosion” of Indian restaurants entering the U.S market. 

Van Sharma said: “Anywhere global flavor, spice, those things hang out, that’s where we’re operating these days. Legacy brands out there definitely paved the way, but we’re doing something a little bit different, which also involves a little bit more of the local, craft American space as well.”

Plus, Justin, Jess and Zoe catch up on the latest headlines, including why it’s not time to panic despite the Gallup survey’s recent results on Americans drinking habits. They give a legal update on Uncle Nearest and the recipe agreement dispute between Schilling Cider and Incline. They also recap recent bev-alc experiences, from a growing dislike for black cherry flavors, to a sweaty trip to the Iowa State Fair

Listen here.

 

Save the Date

🌴 The Brewbound Live Room Block is Now Open

🌴 The Brewbound Live Room Block is Now Open

Brewbound Live takes place in Marina del Rey, CA on December 10+11, and the official Marriott hotel block is now available. Staying on-site means you’re just steps away from panel discussions, beer tastings, and connection-building with top industry leaders.

Secure your spot early, register now to access the room block and save $100 with early registration.

 

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👋 That's all for today's Brewbound Newsletter

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Want to share news or tips? ✉️ Submit a press release or reach out to news@brewbound.com.

Interested in other beverage coverage? 👀 Check out the BevNET Daily Briefing covering the broader beverage industry, including energy drinks, cannabis and other non-alcoholic beverages. Want to stick to the hard stuff? Subscribe to our Spirits Newsletter (published every 2 weeks). 

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