• Details on Flow's post-foreclosure fate, with comment from the CFO. 
• We go inside the making of Huel's most ambitious RTD yet. 

This week, the future of Texas’ $5.5 billion intoxicating hemp market wasn’t so much decided as kicked down the road for a few years, after Lt. Gov. Dan Patrick’s effort to ban all THC hemp from the state (via Senate Bill 6) failed in a special legislative session. 

That essentially means the state has hit pause– a result that provides much-needed immediate relief to the state's hemp industry but does nothing to address the rising list of challenges with the emerging market. 

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While Huel might be taking a step outside of the powderized drink category (see above), other brands are going deeper into the set as they cater to functionality and targeting specific day-parts for a mixable beverage.

🍂 MUD/WTR is getting into PSL (if you know, you know) season with its own version of the Autumnal favorite.

☕ Bean-free brew Atomo Coffee is leaning into “Daily” supplements with a new powdered coffee alternative with collagen, lion’s mane mushrooms and prebiotic fiber.

♀️ Wellness brand Evie is catering to the fairer sex with its biotin, collagen and hyaluronic acid laced hydration beverage, available in two flavors of powdered stick packs.

Read about other new beverage launches this week on BevNET

California-based supplier Blue Pacific Flavors has been acquired by confectionery coatings company Capol in a move that will “[amplify] [Blue Pacific’s] Farm to Flavor story through world-class infrastructure and global reach,” according to Blue Pacific CEO Donald Wilkes. 

Learn more about the acquisition on BevNET.

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