At Givaudan, we empower brands to develop with consumer understanding and innovation in mind. As the energy market evolves, consumers seek bold flavors and functionality. Let’s go Beyond the Boost to target the right consumers with the flavors and benefits they crave. Learn More

The sky is the limit for protein drinks these days. 

As we recently tracked, at least in c-stores, protein and energy products continue to be top-sellers. But it's not just RTD shakes driving more muscle mass into the beverage industry: Canned coffee has become a prime place for energizing and protein-maxxing.

Canadian protein coffee brand Brüst has spent the last eight years establishing a footprint in its home country, securing distribution in nearly all major retailers in Canada, from Loblaws and Costco to Whole Foods.

After its acquisition last year by private equity firm Clearstone Capital, Brüst is entering the U.S. with deals already lined up in mass, grocery, club and convenience channels. It also plans to innovate rapidly to meet the growing demand.

Read the full story on BevNET

Read the story.

Read the story.

Read the story.

Looking to make more data-based decisions for your business? The Nombase Data Hub is your centralized resource for food, beverage, and beer industry reports, available exclusively to Insiders.

📊 Gain access to reports built from consumer insights, social listening, scan data, and on-premise surveys.

Unlock the full archive here.

The three flavors deliver familiar, crowd-pleasing lemonade and iced tea profiles, with enough sweetness to feel indulgent without reaching the intensity of many mainstream alternatives. Read the full review.

This week, the podcast takes the temperature of the shot category, celebrity chefs impact on meal kits and C4's beer-flavored energy drink.

Listen to the episode now.

Also available on Spotify and Apple Podcasts.

That's all for today's Daily Briefing: Lite Edition. We'll be back in your inbox tomorrow.

Stay in the know across food, beverage, beer and spirits. Explore BevNET’s full lineup of newsletters and never miss the latest news, insights and trends. 

• Nosh delivers daily food industry insights 

• Brewbound sends daily beer and beyond updates

• Spirits is a free, bi-weekly digest of spirits sector news

Still not satisfied? Check out the Nombase data hub, CPG directory, jobs board, podcast and newswire. Sign up for the Nombase newsletter here.

Your feedback is our fuel. Tell us what you think about the Daily Briefing. 

📥 Did a friend forward you this newsletter? Sign up here.